The Superbowl is essentially the biggest day of the year for many advertising agencies, and they devote a large part of their resources to making sure their commercials are absolutely perfect.  Of course, our SEO company knows that having a great commercial is only part of the marketing battle - you have to have an amazing web presence and online marketing plan to back those commercials up.

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Here are our SEO agency’s favorite blog posts and articles this week:

Matt Cutts lists four things you need to know about Google Knol.

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If you are involved in the search engine optimization or online marketing industries, you already recognize the value of SEO and being on page #1 for your chosen keywords.  However, your potential clients may not completely understand what search engine optimization can do for their business.

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We recently wrote about how online marketing is so powerful because it is “marketing to the willing” on our SEO company blog and we received an excellent comment from Sean Hecking (another SEO consultant who certainly knows what he is talking about).

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Even the most casual football fans know that this coming Sunday is the SuperBowl.  Accordingly, our SEO company has realized that there are several ways that online marketing is similar to football - for instance, black hat SEOs would be the players that intentionally play dirty, while the Google, Yahoo, and MSN webspam teams would be the referees, dishing out the penalties and ensuring that everyone was playing fair. 

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This week our SEO company is looking at online marketing through the eyes of the esteemable Sir Charles, one of professional basketball’s most beloved characters who has become known as much for his off-court antics as his legendary talent and playing abilities. 

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If your website is not on page #1 of the search results, it might as well be nowhere.  Since 90% of users click on a listing on page one when they search, and 62% click on a listing in the top three, if your site is not located on the first page of the search results, only 10% of users are ever going to see it.  Furthermore, your page #1 ranking has to be natural - 72% of users only click on the organic results, not the sponsored ads or pay-per-click listings.

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Last week, real estate giant Century 21 announced that they were dropping their television advertising entirely, in favor of online advertising and marketing.  Of course, as an SEO company, we are excited to see that major corporations are beginning to realize the full value of online marketing.

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This week our SEO company is featuring another older post that is still more than valid, this time about blended search results and what they mean for your online marketing campaign.

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One of the reasons why search engine optimization is the most powerful form of marketing that your company can engage in is the simple fact that you are marketing to the willing. 

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