NEVER walk into a new SEO client’s kickoff meeting without The Ultimate SEO Questionnaire. This two page document includes every question you’ll need to ask your new SEO client before starting their SEO campaign.
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Every SEO professional dreads this seemingly unpreventable conversation. It’s about 3-4 months into your client’s SEO campaign, and deep down inside you can sense it coming. Then, the phone rings. It’s your client and they want to “talk”.
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First of all, don’t get thrown off by this title. Just because I’m saying SEO is only 20% technical does NOT mean that technical SEO is not important. After all, SEO is a formula or recipe, and when one element or ingredient is removed the results are never as good.
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Fact: The better you explain SEO, the more likely your prospective clients will sign with you. Humans don’t like overly complicated things. We love everything to be simple. So, the more clear and simple your explanation and views on SEO are, the more comfortable your prospective clients will feel about working with you.
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I’d like to share with you who I think the most influential SEO people are in 2014. These are the people I follow and look to for the best advice in the SEO world.
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Web pages and websites are not the same thing. They are very different. Some of you maybe thinking, “ya, we know”. But many of you aren’t. I constantly hear “web pages” and “websites” used interchangeably in this industry and it drives me so crazy that I decided to write an article about it.
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This is my 11th year selling SEO, and my skills have evolved and gotten so much better each year. But, I’m only as good as my experience. So instead of waiting 11 years to get my level of experience, read my 7 Super Secrets of Selling SEO.
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You may want to investigate the history of a used domain before spending big bucks on it. Getting that “perfect” domain can cost thousands of dollars, so why wouldn’t you do some investigating before you make that kind of investment.
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Humans have an innate desire to want to group objects we see in the world together. This makes the information far easier to process and understand. Therefore, when website content is visually grouped for us, it becomes much easier to process and understand.
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This post discusses how and why your agency should perform agile SEO. I wrote this post because I don’t see enough SEO professionals performing agile SEO. I was guilty in my early years of not performing agile SEO; however, the day my agency started implementing an agile SEO, was the day we started signing and keeping more clients.
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This is the story of how we successfully applied “Hick’s Law” to MySiteAuditor and increased conversions by more than 25%. The reason I’m so excited to share this case study with you is it had such huge impact on our site, and it can be applied to almost any type of conversion form, whether it’s a simple free trial form, contact form, or free website analysis tool.
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I’ve sold millions of dollars in SEO services over the last 10 years using this SEO contract. Of course it’s been revised a dozen times and tweaked from year-to-year, but as of today it’s the best SEO contract I have ever used.
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Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics.
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I’ve been the CEO of a digital marketing agency for 10 years, and I would like to share 5 super secrets that our team uses to get our clients 1000′s of email subscribers.
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The most important website trend in 2014 is transparency. If you have a website today transparency can really make or break your success. Transparency affects traffic, conversions, and sales. I’ve run The Ocean Agency for the last 10 years, and the one thing I find myself encouraging our clients to do more and more often is be more transparent.
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Did you know that your main menu is a part of your marketing? It’s true. What your menu says gives your visitors a small indication of what your website is about and whether or not they are in the right place.
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Hey peeps. Here’s a quick post on how to maximize the amount of leads you get from MySiteAuditor. I’ve used an SEO audit tool for over 5 years to generate thousands of SEO and web design leads, and I have lots of good data and experience to share.
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These are the top 40 SEO blogs you should read in 2014. I spent over 10 hours researching, reading, and interviewing people in the SEO industry to narrow down the best SEO blogs.
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In our office “R.G.B.” stands for Relationship, Goals, Budget. I created and started using that acronym a few years ago to help our digital marketing team remember how important relationships, goals, and budgets are when trying to achieve success in an agency.
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A long awaited update to SEOGROUP is finally here. We’ve rebranded and completely updated our white-label website audit tool. The tool is now called MySiteAuditor. MySiteAuditor is a lead generating website audit tool for SEO firms to easily embed on their website.
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The below video is a tribute to the shit SEO people say all over the world. We love our clients and we love our jobs, but we end up saying the same shit over and over.
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