Blogging and participating in social media are two of the biggest marketing trends at the moment; in fact, most online marketing and search engine optimization gurus are essentially saying “come on in to the blogosphere!  The water’s fine!”  However, creating a successful blog or social media presence is certainly something that is easier said than done.

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If a search engine optimization or search engine marketing company tells you any of these things, it is time to show them the door - and find an SEO company that isn’t trying to pull the wool over your eyes.

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As usual, here are our SEO company’s favorite search engine optimization and internet marketing links of the week:

News that surprises absolutely no one here at SEOGroup: Ars Technica reports that when comes to search engine market share, Google takes first place with the rest of the search engines in a distant second. 

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It has got to be pretty good to be Michael Phelps right about now - all those Olympic medals, worldwide game, being at the pinnacle of success in his chosen sport.  Therefore, he is our SEO company’s choice for this week’s “what would ____ do if they were an SEO?” post. 

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There are lots of consultants claiming to be social media experts out there, promoting whatever the social service is the current flavor of the month.  As our SEO company has already pointed out, social media marketing is not just about creating profiles or submitting a few posts to digg, reddit, and the like - and as SEO ROI pointed out yesterday, it is important to realize that there is a difference between a social media platform and a community.

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Stories about businesses that have experienced huge amounts of success marketing themselves with social media are all over the media lately; everywhere you look there is another profile of a company that used MySpace, Facebook, or YouTube for fun and profit.  Social media marketing and social media optimization are the latest buzzwords in the search engine optimization and internet marketing world.

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Reputation management, search engine optimization, and internet marketing should all be PRO-active, not reactive. Unfortunately, many companies do not seek out SEO or reputation management consultants until it is too late - until after they’ve gotten bad press or numerous negative reviews already, and now they need an SEO company to step in and fix the situation.

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Keyword selection may seem like a rudimentary process to our readers with lots of SEO experience, however, determining the best possible keywords for your website and target market is one of the keys to successful search engine optimization and increasing conversions. Besides, our SEO company prefers to demystify our techniques and processes as much as possible, so here are the three main factors that you should consider when researching and selecting your keywords.

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As always, here are our SEO company’s favorite search engine optimization and internet marketing related links of the week.

Wondering about whether or not having a presence on Twitter would be good for your brand?  SugarRae has performed “an actual non-big-brand” Twitter case study.  The Wall Street Journal also featured an article about Twitter this week.

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Since the Bears had their first pre-season game last night, today’s “what would ____ do if they were an SEO?” (our SEO company’s regular Friday feature) post is focused on da coach himself, Chicago icon and football legend Mike Ditka.

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