The perfect title tag is the foundation of your search engine optimization process.  After all, it is the first thing your users see in the search results as well as one of the major components that show the search engines what your site is all about.

Read more…

Most SEO company blogs are filled with industry jargon; in fact, some are downright impenetrable for newcomers to the field. 

Read more…

Like most SEO companies and consultants, the SEOGroup has been asked about ideal keyword density many times.

Read more…

As always, here are our SEO company’s favorite articles and blog posts this week:

Marketing Pilgrim covers the latest announcement from Google, Yahoo, and MSN, the new canonical URL tag.

Read more…

Many SEO companies look down on pay-per-click marketing - at best, it is considered the poor cousin of search engine optimization.  However, pay-per-click has its uses: it is a great way to establish some initial brand equity and get some traffic when you have a brand new site, and it can be a valuable way to determine the opportunities that a particular market holds.

Read more…

As several other online marketing bloggers have already pointed out, John Dvorak of PC Mag is not a big fan of SEO companies. 

Read more…

test

If you’re reading our SEO company’s blog, you are already aware that SEO and online marketing are some of the fastest growing fields online and off.

Read more…

Smashing Magazine is one of our web design company’s favorite websites, so we were thrilled when we saw that our site was featured in their latest post, Clear and Effective Communication in Web Design. 

Read more…

Yesterday morning Punxsutawney Phil stuck his head out of his hole and saw his shadow; unfortunately, this means we are subject to six more weeks of snow, ice, and general frostiness (our Chicago SEO company is less than thrilled). Of course, this only has a direct effect on your online marketing plan if your business involves cold weather or winter activities. On the other hand, if you look at Groundhog Day as a chance to break out of the previous year’s rut, February 2nd can be a time of reflection - assess your current online marketing tactics and ideas in order to see what works well and what needs to be changed.

Read more…