Some SEO Consultants and SEO companies break the rules (the guidelines set out by the search engines) all the time - this is generally considered black hat or unethical SEO.  However, sometimes breaking the rules can lead to increased notoriety and popularity.

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As always, here are our SEO company’s favorite articles and blog posts this week:

The Get Elastic Ecommerce blog shares tips on personalization and what sort-by reveals about a customer.

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When most people learn to write, they learn never (or hardly ever) to repeat themselves - redundancy is always considered a negative and repeating words is discouraged.  However, for search engine optimization purposes repetition of keywords is a necessary evil - but fortunately, our SEO company understands how to use repetition to our creative copywriting advantage.

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It is probably not surprising that a group of SEO and online marketing consultants enjoyed Jeff Jarvis’s recent book What Would Google Do?.  After all, ensuring that our clients can be found via Google (as well as Yahoo and MSN) is our job.

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Happy St. Patrick’s Day to all our readers!  Whether you are Irish or not, today is certainly a day to drink and be merry - and hopefully you’ll get lucky…with the search engines (if you were thinking of the other kind of getting lucky, get your mind out of the gutter - that’s inappropriate!).

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One of the most important talents that all types of marketers must possess is creativity, and online marketing is no different.  Creative copywriting is a particularly important skill, especially for link-building.  After all, in order to get links your site or blog has to be worthy of them.  Here are five tips that will make your copy more creative and compelling:

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Here are our SEO company’s favorite blog posts and articles this week:

Daily SEO Blog asks if Wikipedia nofollow links boost Google rankings.

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Today our SEO company is bringing back an older post from the archives - check out the ABCs of SEO.

The search engine optimization and online marketing industries have a lot of jargon - some of which actually has meaning, some of which is mostly buzzwords thrown around by “glass-jawed” SEOs so people think they know what they are talking about. So without further do, here are the ABCs of SEO and SEM - in other words, 26 terms that our Chicago SEO company thinks matter most.

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Nielsen Online recently issued a report that showed that two-thirds of the world’s internet population visited social networking or blogging sites, and that these sites accounted for 10% of total internet time.  In fact, social media has become more popular than email! More importantly, according to the data that Nielsen analyzed, the popularity of social media is only going to increase during the coming years.

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Inspired by this post on Conversation Marketing, here are ten ways SEO resembles these delicious little confections (and an accompanying post on our web design company’s blog about web design is like cookies). 

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