We’ve all spoken to online marketing and SEO consultants who have one favorite technique that they think is a no-fail way to dominate the search engine results pages; some of us have even worked with them. However, our SEO company understands that every marketing campaign is different, and that there is no one silver bullet of a technique that will guarantee top results.

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As always, here are our SEO company’s favorite articles and blog posts this week:

SEOBook debunks the “get rich quick - on the web” myth with an insightful post on why paint by numbers marketing doesn’t work.

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The purpose of a map is to show you how to get where you want to go.  A properly organized sitemap created by a top-notch SEO company shows the search engine robots how to crawl through your website and find every page of content, and it can also help your human visitors find what they are looking for more quickly and easily.

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Our company’s SEO consultants are a clever bunch - so clever, in fact, that we have an announcement.  We have recently discovered the secrets to Google’s algorithm that will cause your site to be ranked on page one for extremely competitive keywords, such as “jobs”, “vacations” and “real estate”.

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If you are an attorney, chances are that you and your firm have a website that details your background, professional history, and fields of expertise.  However, it is unlikely that you are making the most of that site - are you listed on page one of the search results for your legal specialties?

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It is no secret that Wikipedia pages tend to rank incredibly well in Google, making them highly coveted by SEO consultants and their clients.  In fact, any SEO company knows that if you have a client who is notable enough to merit a Wikipedia page, you’re likely going to have a much easier time getting their sites to rank.

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Here are our online marketing and SEO company’s favorite articles and blog posts this week:

Aaron Wall covers the latest changes in Google’s search algorithm and search results pages.

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Next time you’re looking for office space, try to find something cheap, like an old broken down building with shattered windows, broken hinges on the door, stained carpets, located smack dab in the middle of nowhere. I’m sure your clients would look right past all that and come right in to meet you…wouldn’t they?  I’m sure our SEO company’s clients would be perfectly happy with that.

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This post covers another part of one of our SEO company’s favorite books, What Would Google Do?.  This section covers pay-per-click management and the fact that Google has changed the way online advertising works.

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Sometimes we highlight classic posts on our SEO company’s blog because most quality content is evergreen; that is, it is perpetually useful.  This is one of those times.

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