This topic was run past me a few times this week. It seems to come up a lot with friends, family, entrepreneurs, small businesses, corporations and basically anyone who trying to establish a web presence. Having ten plus years in the industry, I’ve formed some pretty strong opinions, yet I always try to stay open-minded. So if you have comments, I would love to hear them.

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Happy Friday everyone. As the week comes to a close, we have some wonderful SEO  links for you all to contemplate over the weekend (and if you’re in Chicago like us, check out the fabulous entertainment guides from a nearby community of Chicago apartments - yes, one of our writers compiles those).

From Read  Write Web, the HowCast Iphone application has surpassed 500,000 downloads.

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It’s Friday, so as always, here are our favorite blog posts and articles from around the web:

Men with Pens covers optimal blogging frequency and how not to burn yourself out by posting too often - blogging is a marathon, not a sprint!

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Being on page #1 for popular and competitive keywords is one of the major goals, if not the major goal of most online marketing campaigns.  That said, being on page #1 and being on the top of page #1 can be significantly different in regard to the actual traffic that your site receives. 

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Picasso said it best when he said sardonically “Good artists copy.  Great artists steal.”  A similar concept holds true for online marketing and SEO.  Everyone checks out their competition in order to see what strategies they are using, and some might even copy their rival’s approach exactly, thinking that if it worked for their competition it must work for them - and chances are this will get decent results.

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It’s Friday! You know what that means - our SEO company’s favorite articles and blog posts of the week.

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Let’s first define what an alt tag is and where you can find them. Alt tags or “alternative text” are the small text boxes that appear when you hover your mouse over an image or button on a website. They contain descriptive information about that particular image or the destination of the button.

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One of the most important tools in your link building arsenal is your address book.  Think about it - pretty much everyone has a website these days, and chances are people in your personal or business network would be happy to link to your website.

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Here are our SEO agency’s favorite articles and blog posts this week:

Your website and brand are on the web, but you have an audience offline too.  SEOMoz shares tips and advice as to how you can bring them online.

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Choosing the right keywords is the foundation of any successful online marketing campaign.  By determining what keywords and phrases accurately reflect your business as well as what people actually type into the search engines, you can make your company’s website into a powerful tool that drives more business - and isn’t that your goal in the end?

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