Many people start blogging every day, and there are millions of blogs on the internet.  However, most of these blogs languish in obscurity, waiting to be discovered.  Granted, some of these blogs do not deserve traffic, and many of them are dead sites, but in the end, our SEO company knows that the secret to blogging success lies in smart online marketing and promotion techniques.

Most of the time, people like rules.  Rules make things more defined and easier to figure out - there are simply fewer variables to worry about.  However, our SEO company knows that in the online marketing field, there really are very few rules.

One week ago, the United States elected Barack Obama in a landslide - thanks in part to his stellar online marketing campaign. His web team ensured that he had a presence in every corner of the internet, especially the sites where his likely supporters lived, including Facebook, Twitter, Flickr, and more. They revamped the rules of political campaigning and essentially changed the game of how politicians market themselves online.

There are millions of blogs on the internet, and while many of them are probably not worth a click, there are plenty that are entertaining, interesting, and/or informative reads (like our SEO company blog) if only you knew about them.  And of course, most of us don’t have the time or the inclination to sift through tons of blogs hoping to find that one diamond in the rough. 

To round out this week’s collection of posts on Twitter and how it affects your search engine optimization and online marketing campaigns, our SEO company is highlighting another post on Twitter - this one is from Jeremy Schoemaker, a.k.a. ShoeMoney, and it covers his thoughts after using Twitter for four months.

Since it seems to be Twitter week at our SEO company, posting about our favorite ways to optimize your Twitter experience is definitely appropriate. The first one of those would be TweetBeep, which is basically Google Alerts for Twitter.

We’ve posted before about the many ways joining Twitter can be beneficial to your online marketing campaign, however, we have never compiled the reasons in a list format.  Here are our SEO company’s top three reasons that search engine optimization and online marketing consultants should have a presence on Twitter. 

If you work in the online marketing, web design, and/or search engine optimization fields and you haven’t heard of Twitter by now, you’ve likely been living under a rock.  Twitter is possibly the most popular social media website/application at the moment, and it seems like SEO consultants either love it or deride it as useless.

People are talking about you and your company online. They might be discussing your products, reviewing your business, or sharing their experience with your brand(s). Regardless of what they are saying, you should be involved in the conversation - or at the very least, you should be monitoring it.

Hat tip to Top Rank Blog for their article on corporate blogging, especially their tips on what makes a successful corporate blogger.  Our SEO company definitely agrees with their points.  Here’s a choice quote: