A creative interactive marketing campaign should work in harmony with your organic search engine optimization in order to ensure you make the most of the most of every element of your brand's web presence. Our SEO company can help you connect, communicate, and interact with your target market through social media, mobile, and viral marketing, ensuring all aspects of your online business development plan work in harmony to get your site to page #1 and ultimately drive traffic and conversions.

Social Media:

The groundbreaking book Cluetrain Manifesto famously stated in 1999 that all markets are conversations. Today, this statement is more impactful than ever, thanks to the rise of social media sites that allow your audience to connect, communicate, and interact with your brand and each other in a way that more closely resembles a real-time, authentic conversation than anything related to traditional marketing efforts. After all, people buy from people, not brands, commercials, or ads, no matter how beautifully designed or creative. Recognize that your customers and prospects are going to talk - it is up to you to listen, understand, and engage in a meaningful way, and we can help you do just that. Moreover, 26% of all search results link to user-generated social content, proving that social media has a significant effect on your organic SEO.

What you get out of social media depends on what you put into it, so our social media marketing process begins by defining your business's success metrics and developing individualized strategies to achieve your unique goals and objectives.

• Approach - We start by determining where your target audience already lives, works, and plays online. Next, we understand how they interact and who the key influencers are, and reach out to them in a transparent fashion. There is no brand that can't be social and interactive - ask us how we can help you join the conversation.
• Community Building and Management - Your brand likely already has passionate customers who interact around it - it's basic social object theory. We can help you take advantage of this community by allowing your customers connect with each other and subsequently, by persuading potential customers to take the next step and convert in order to participate fully in your community.
• Strategy - There is no one-size-fits-all or off-the-rack solution to social media; it is truly the couture or bespoke element of interactive marketing. From studying your audience, researching their online behavior, and managing your community to developing buzzworthy contests and content that will get people talking, we will tailor our solutions to fit your specific needs. Your audience expects to interact with your brand on the web, so get interactive and participate.
• Social Media Best Practices - We help you understand the value of interactivity online in way that's appropriate for your brand and works for you and your employees.

Mobile:

Be within an arm's reach of your audience at all times with a mobile marketing campaign. Smart phones have arrived and users perform nearly as many searches via mobile as they do via the web, so your company needs to go on the road and get mobile. Unlike most other forms of marketing communication, mobile is customer initiated - your mobile users have opted in to receiving your messages and using your applications. Moreover, they are using their iPhones, BlackBerries, and other smart phones to become more productive, efficient, and creatively engaged. Perhaps the Apple commercials said it best - "There's an app for that," meaning that their customers could use their iPhone to do practically anything, from updating Facebook to choosing a restaurant.

Your brand needs to be in on the mobile game, because with a mobile marketing campaign and branded applications, you can literally be in your consumer's pockets.

• SMS/Text Messaging - An organized SMS campaign that provides information on valuable sales and events can be highly successful. We can determine how to provide your customers with the right info at the right time, in a way that they already communicate.
• App Development - It takes an understanding of the mobile sphere and how consumers interact with their phones to build an app that people actually use, share, and discuss with their friends. Contact us to learn how we can take your brand and make it mobile.

Viral:

Word of mouth buzz and the subsequent social proof are irreplaceable ways to spread the word and spark a conversation about your brand - and of course, people talking about your company and linking to your content doesn't hurt your organic SEO either. Tap into the groundswell of passionate users who want to share the products and brand stories that inspire, excite, and entertain them through video, audio, and text. Our interactive team can develop creative viral content and work with your existing content and marketing department to tell your story online.

The key to viral success? Be knowledgeable, controversial, clever, and passionate. Just don't be boring.

• Blogging - Anyone can start a blog these days. However, not anyone can start a blog that receives massive amounts of traffic from a consistent readership that is highly engaged with the content and passionate about the topic at hand. Think your industry is too traditional or not hip enough for blogging? Give us the chance to prove you wrong.
• Video - YouTube's video search has the second largest market share on the web. Your audience is already watching, discussion, and sharing video clips online. We can help you give them something to talk about.
• Email - Email marketing has one killer app: your email users have already opted into receiving your brand's message. We can help you make it worth their while by developing email databases and crafting highly targeted newsletters and emails that people actually read; we can also improve existing customer communications and sponsor third party newsletters.
• Contest Marketing - Interactive contests and giveaways are an incredibly powerful way of building brand awareness and connecting with your audience. By partnering with key influencers in your field for product giveaways and designing contests focused on user-generated content, our contests will spark a conversation and build buzz about your brand.

How can we help your business?