When it comes to search engine popularity in the U.S., the rankings usually come out to be:

1. Google
2. Yahoo
3. MSN

Now, however, its been discovered that the second highest ranking search engine is actually YouTube.  Yahoo will still remain in the number two spot simply because YouTube is not an independent search engine; Google owns it.  During the month this study was conducted, Yahoo generated about 2.4 billion searches, while YouTube pulled in a stunning 2.7+ billion searches.

The new search engine popularity rankings could technically look like this:

1. Google
*YouTube
2. Yahoo
3. MSN

YouTube, a social media website, has been a key source for SEO companies to use when they want to increase the popularity of their client’s web videos.  The popularity that YouTube has gained from its short existence is truly amazing, which is why it has become such a useful tool for websites to utilize.