Social media websites have become some of the most profitable and powerful locations on the Web. Facebook, MySpace, Twitter and others are keeping internet users linked by age, preferences, interests and many other qualifiers - and our SEO company has certainly benefited from using social media as part of our overall online marketing plan.  If your business is not tapping into that market by now, what are you waiting for?

You can develop a strategy to interact with your customer base on the social media websites they use most often, or you can reach out to prospective customer on niche networks that suit your brand.  You can also use the functions of social media to enhance your customer service by responding to and remedying problems as soon as they arise.  This can help nip potential problems in the bud, and your customers may feel better served and more connected when this is an option.

A Cone study recently proved the benefits of developing an effective social media strategy. When asked about how they prefer to interact with businesses, Americans answered consistently in favor of social media business interaction.

• 60% interact with companies using social media
• 93% say a company should have a presence in social media
• 85% say a company should not only be present but also interact with its customers via social media
• 56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment
• 43% say companies should use social networks to solve customers’ problems
• 41% say companies should use social media to solicit feedback about products and service

As the statistics prove investing time in developing a social media presence could significantly improve your customer service and your overall presence on the web.