Here are some of our SEO company’s favorite reads this week:

Sonia Simone writes about Closing the Deal with Logical Benefits at Copyblogger, she says “These are all the rational, intelligent reasons we have for buying the stuff we want. You hook prospects with the heart, but you close the deal with the head.”

Chris Garrett talks about Boosting Your Search Rankings With Internal Linking (now that topic - the Importance of Internal Linking - seems a just little familiar); he also shared an awesome Wordpress plug-in that makes internal linking incredibly simple.

SEO-Scoop’s DazzlinDonna created a fantastic list of bloggers who write about search-related topics.

Interested in local search? David Mihm has a great piece on Local Search Ranking Factors.

An SEO Workflow That Works from Conversation Marketing - something to think about before you get started on a new web project (and it is pretty entertaining as well).

Have a great weekend!