Here are our Chicago SEO company’s favorite posts from around the web this week:

First of all, SEOGroup is now on Twitter!

Search Engine Land has a great post that covers Social Responsibility and Small Business and participating in the local community in a constructive way (beyond just offering their goods and services) can help a business rank more highly and add more positive listings and reviews in the SERPs. Besides, in addition to those extremely valid reasons, doing good can be its own reward.

For those of you interested in viral marketing, Ship’s Biscuit has put together an incredible post entitled “Viral Marketing Review: Using and Identifying Design Patterns” that categorizes and defines many of the techniques used in many of the most successful viral marketing campaigns.

The Marketing Experiments asks business owners an important question: “Are Your Testimonials Properly Optimized?”

The SEO Company has put together an impressive chart that analyzes how often the major media websites link out (they do it more often than we thought!).

There are two absolutely hilarious posts on YOUMoz that are worth a read, 10 Blog Posts I’ll Never Publish Due To Controversy by anonymousblogger (of course) and Real Tools For SEO Copywriters by Web Word Slinger.

Copyblogger’s content is always exceptional, but Sonia Simone’s guest post was exceptionally so - check out the Duke Ellington Guide To Content That Swings.

Have a great weekend, everyone!