Keyword selection may seem like a rudimentary process to our readers with lots of SEO experience, however, determining the best possible keywords for your website and target market is one of the keys to successful search engine optimization and increasing conversions. Besides, our SEO company prefers to demystify our techniques and processes as much as possible, so here are the three main factors that you should consider when researching and selecting your keywords.

1. Relevancy - do the keywords describe the goods or services your company/website offers? Do they accurately your business?

2. Consider Your Market - do the keywords reflect terms and phrases people are likely to type to into the search engine query field? Are they popular search terms (check how many results are listed in the SERPS and use an analytics tool to determine how often people query your chosen keywords), or they rarely used? Do they reflect your geographic location? (This is not applicable to entirely web based businesses, of course).

3. Ease of Use - is it easy to position your keywords throughout your website in a natural manner, as well as to use them in blog posts, articles, and press releases about your company? If the first factor applies (i.e. they are relevant to your business), they should be simple to place organically throughout your onsite and offsite content.

So how do your keywords stack up? Are they relevant, easy to use, and do they accurately reflect your business and your market?

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