There are a lot of people who call them social media consultants or even social media experts in the online marketing field these days - and some of them even have real online marketing expertise!  However, when working with social media consultants or SEO consultants with social media credentials, it is essential to recognize that it takes more than having a couple hundred or even a few thousand Facebook friends or Twitter followers to understand how social media actually works.

Social media websites have become some of the most profitable and powerful locations on the Web. Facebook, MySpace, Twitter and others are keeping internet users linked by age, preferences, interests and many other qualifiers - and our SEO company has certainly benefited from using social media as part of our overall online marketing plan.  If your business is not tapping into that market by now, what are you waiting for?

You are probably already aware that social media marketing is a great way to reinvent your brand image or to simply spread the word about any changes or developments at your website or company, and strangely enough, pop icon Britney Spears is providing a great example for companies out there looking to delve into the social media experience. Naturally, our SEO company is keeping an eye on Britney and all of her branding endeavors.

To round out this week’s collection of posts on Twitter and how it affects your search engine optimization and online marketing campaigns, our SEO company is highlighting another post on Twitter - this one is from Jeremy Schoemaker, a.k.a. ShoeMoney, and it covers his thoughts after using Twitter for four months.

There are lots of consultants claiming to be social media experts out there, promoting whatever the social service is the current flavor of the month.  As our SEO company has already pointed out, social media marketing is not just about creating profiles or submitting a few posts to digg, reddit, and the like - and as SEO ROI pointed out yesterday, it is important to realize that there is a difference between a social media platform and a community.

Everyone wants to get their content on the front page of Digg, Reddit, and other social news/voting websites; after all, those websites can drive huge amounts of traffic, lead to the creation of dozens (if not more) back links, and of course, help your website get to page one. Moreover, one of the many tricks that a savvy internet marketing company should have up their sleeve is experience with and strong profiles on popular social media sites, as well as knowledge of the various niche social networking, bookmarking, and content-sharing websites.