When most people learn to write, they learn never (or hardly ever) to repeat themselves - redundancy is always considered a negative and repeating words is discouraged.  However, for search engine optimization purposes repetition of keywords is a necessary evil - but fortunately, our SEO company understands how to use repetition to our creative copywriting advantage.

One of the most important talents that all types of marketers must possess is creativity, and online marketing is no different.  Creative copywriting is a particularly important skill, especially for link-building.  After all, in order to get links your site or blog has to be worthy of them.  Here are five tips that will make your copy more creative and compelling:

Most SEO company blogs are filled with industry jargon; in fact, some are downright impenetrable for newcomers to the field. 

There are almost two hundred posts on our SEO company’s blog - and that’s a lot of reading.  Therefore, sometimes we will highlight older posts that are still useful and relevant, like this post on the art of linkbaiting.

Anyone who works or has ever worked for a busy SEO company knows that creating content is a major part of the process - and that sometimes, coming up with new blog post and article ideas is like pulling teeth.

Ninety-nine percent of the time, it is best to follow grammar and spelling conventions; after all, writing lik this maks u look stewpid. However, our SEO company knows that sometimes breaking the rules - using an alternative spelling, incorrect grammar, or other intentional errors can make your writing distinctive and memorable.

Blogging and participating in social media are two of the biggest marketing trends at the moment; in fact, most online marketing and search engine optimization gurus are essentially saying “come on in to the blogosphere!  The water’s fine!”  However, creating a successful blog or social media presence is certainly something that is easier said than done.

Every niche has its echo chamber, and if you are a blogger or any other kind of web publisher, you are probably lying to yourself if you say you’ve never contributed to it. It is difficult to resist writing about the latest breaking news, developments in your field, or the hot new products, after all, and it is only human nature to take an interest in things that others find exciting or useful (why else would social news and voting sites be so popular?)

The search engine optimization and internet marketing fields tend to have a particularly loud and repetitive echo chamber.

When people are reading web content, they tend to scan it quickly as opposed to reading every last word, so a short, snappy writing style can be an SEO writer or blogger’s best friend. On the other hand, long pages of text are preferably for search engine optimization purposes - more content for the search engine spiders to crawl and more doorways for visitors. Fortunately, the way to reconcile these disparate concepts is simple. Think like a journalist and write your blog posts and articles in the inverted pyramid style.

Many people who are unfamiliar with the search engine optimization industry assume that it is something entirely focused on technology - the process of designing and developing websites and finding tricky ways to dominate the SERPs (or they have the even more negative perception that SEO companies are all black hat types on step removed from spammers).  However, this hardly the case.