In the SEO world, knowing how to build links is one of the major aspects of a successful SEO company. Even with all the talk about quality over quantity, I still see our clients’ competition pursuing spammy links and directories nobody would ever think of using. Is it helpful for the searcher? Absolutely not, and I have a hunch that eventually — although nobody knows when — Google is really going to crack down on it, or change their algorithms so low-quality link directories no longer factor into the mix. The solution? Focus on the what’s best for all parties — use editorial content as linkbait.

It’s Friday! You know what that means - our SEO company’s favorite articles and blog posts of the week.

It’s Friday again, and it is a beautiful warm day here in Chicago.   As always, here are our SEO company’s favorite articles and blog posts this week:

Spring is here even though there are not many signs of it yet, (at least in Chicago where our SEO firm is located).  If you live in the northern part of the country, doesn’t every year make you feel like the winter is never ending and spring is never going to be here?  Then one day you wake up and look out the window and something is different; the grass is green, leaves are on the trees, the birds are singing, and the sun is shining. You think to yourself “huh, that wasn’t so bad I got through another winter.”

Our SEO company knows that one important aspect of developing your online marketing and search engine optimization strategy is checking out what your main competitors are doing - what keywords they are targeting and what techniques they are using.

Every M.D. knows that there are three important questions that potential patients ask themselves look for when they are researching doctors on the web -  do you provide the service they are looking for, do you have good credentials, and do they get a good feeling about you and your practice from your website?

Twitter and how you can use it for business purposes is quite possibly the hottest topic in the search engine optimization and online marketing fields these days (of course, you can follow our SEO company at @SEOGroup).

We’ve all spoken to online marketing and SEO consultants who have one favorite technique that they think is a no-fail way to dominate the search engine results pages; some of us have even worked with them. However, our SEO company understands that every marketing campaign is different, and that there is no one silver bullet of a technique that will guarantee top results.

As always, here are our SEO company’s favorite articles and blog posts this week:

SEOBook debunks the “get rich quick - on the web” myth with an insightful post on why paint by numbers marketing doesn’t work.

It is no secret that Wikipedia pages tend to rank incredibly well in Google, making them highly coveted by SEO consultants and their clients.  In fact, any SEO company knows that if you have a client who is notable enough to merit a Wikipedia page, you’re likely going to have a much easier time getting their sites to rank.