The Value of Pay-Per-Click
Many SEO companies look down on pay-per-click marketing - at best, it is considered the poor cousin of search engine optimization. However, pay-per-click has its uses: it is a great way to establish some initial brand equity and get some traffic when you have a brand new site, and it can be a valuable way to determine the opportunities that a particular market holds.
February 12th, 2009
Many SEO companies look down on pay-per-click marketing - at best, it is considered the poor cousin of search engine optimization. However, pay-per-click has its uses: it is a great way to establish some initial brand equity and get some traffic when you have a brand new site, and it can be a valuable way to determine the opportunities that a particular market holds.
