Secrets of SEO Copywriting Part 3: The Art of Linkbait
The concept of linkbait is simple - linkbait is a post, video clip, podcast, or article created specifically for a particular audience or niche (or social media) that has some kind of clever hook or unique angle that encourages other bloggers to write about it and link to it, resulting in more traffic and a higher position in the SERPs. Obviously, creating compelling linkbait can be excellent for your website’s search engine optimization. However, while the concept itself is simple, writing quality linkbait is something that is easier said than done, even for an experienced SEO company or consultant.
There are six main types of linkbait:
1. Useful Resources/Tools
2. Humor/Entertainment
3. Breaking News/Scoops
4. Shock Value
5. Research & Analysis
6. Controversy
June 19th, 2008
The concept of linkbait is simple - linkbait is a post, video clip, podcast, or article created specifically for a particular audience or niche (or social media) that has some kind of clever hook or unique angle that encourages other bloggers to write about it and link to it, resulting in more traffic and a higher position in the SERPs. Obviously, creating compelling linkbait can be excellent for your website’s search engine optimization. However, while the concept itself is simple, writing quality linkbait is something that is easier said than done, even for an experienced SEO company or consultant.
There are six main types of linkbait:
1. Useful Resources/Tools
2. Humor/Entertainment
3. Breaking News/Scoops
4. Shock Value
5. Research & Analysis
6. Controversy
