SEO and “Egomunnication”: Appeal To Influencer’s Egos
As the majority of our readers are likely already aware, getting high quality links to your site is a critical aspect of search engine optimization. While there are almost as many ways to go about getting links as there are SEO companies, one way to ensure that the linkerati in your niche (the other bloggers who tend to link out to content they like) notices your blog or website to mention them by name and link to their site. Rohit Bhargava, author of the Influential Marketing Blog, coined a term for this sort of attention-getting strategy - he called it “egomunnication“.
August 6th, 2008
As the majority of our readers are likely already aware, getting high quality links to your site is a critical aspect of search engine optimization. While there are almost as many ways to go about getting links as there are SEO companies, one way to ensure that the linkerati in your niche (the other bloggers who tend to link out to content they like) notices your blog or website to mention them by name and link to their site. Rohit Bhargava, author of the Influential Marketing Blog, coined a term for this sort of attention-getting strategy - he called it “egomunnication“.
