Hat tip to Top Rank Blog for their article on corporate blogging, especially their tips on what makes a successful corporate blogger.  Our SEO company definitely agrees with their points.  Here’s a choice quote:

Blogging and participating in social media are two of the biggest marketing trends at the moment; in fact, most online marketing and search engine optimization gurus are essentially saying “come on in to the blogosphere!  The water’s fine!”  However, creating a successful blog or social media presence is certainly something that is easier said than done.