In the SEO world, knowing how to build links is one of the major aspects of a successful SEO company. Even with all the talk about quality over quantity, I still see our clients’ competition pursuing spammy links and directories nobody would ever think of using. Is it helpful for the searcher? Absolutely not, and I have a hunch that eventually — although nobody knows when — Google is really going to crack down on it, or change their algorithms so low-quality link directories no longer factor into the mix. The solution? Focus on the what’s best for all parties — use editorial content as linkbait.

As we said yesterday, today’s post is all about creating authority content because after all, authority content is a key aspect of a solid search engine optimization strategy, because it is beloved by search engines and humans alike. However, creating solid, authoritative content is not that easy. Accordingly, here are ten types of articles or blog posts that help boost your authority - and your reliability, credibility, and therefore your site’s link profile.