Hat tip to Top Rank Blog for their article on corporate blogging, especially their tips on what makes a successful corporate blogger.  Our SEO company definitely agrees with their points.  Here’s a choice quote:

“To be successful, a corporate blogger must be the:
-    Communicator (editor)
-    Facilitator (community builder)
-    Negotiator (marketer)

Additionally, a good corporate blogger has attributes that contribute to success, and must be an active listener, an advocate for the company and an ambassador to the community.”

And most importantly, they point out how building trust is essential for social media success:

“Trust is key in building a social media community. To build trust, you must be open in your objectives and transparent within your communications.”

Check out the post for more advice for corporate bloggers and companies entering the social media space.  Keeping a blog and using social media can also be a good way to manage your reputation online - more on that tomorrow.