SEO Group


The SEO Group Blog

SEO & Strategy

Written by Jacqueline Zenn
October 16th, 2008

Our SEO company often hears the term “SEO a website” like SEO is something that is one size fits all, or a simple activity that will magically ensure a site is positioned on page one for relevant keywords.  Of course, any search engine optimization or online marketing specialists reading this post know that SEO is much more than that.

The search engine optimization process should be different for every client - after all, you wouldn’t market a remodeling company the same way you would market a social network.  Therefore, your SEO strategy should be tailored to fit the client as well; good SEO is more than just placing keywords on the site and in tags and updating a blog regularly.

That’s why we take issue with the way that many people think of SEO.  We understand that it is both an art and a science, and that every project should be approached differently, depending on the objectives and of course, the target market.  Furthermore, we recognize that the SEO process doesn’t end when you get your site on page one, because not only do you have to maintain that position, you have to convert your visitors.

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