In response to this clever post by David Snyder over at Snydey Sense, our SEO company has decided to look at online marketing and search engine optimization from Jay-Z’s perspective this week.

First of all, like our SEO agency and our free SEO evaluation tool, Jay-Z would understand the importance of letting people use his rhymes to make their own remixes, mashups and more - the musical version of user-generated content. He always releases an acapella version of his albums, so DJs and others can make their own versions, sometimes very different from the original. These variations tend to get plenty of play in the clubs and online, introducing Jay-Z’s songs to people who might not otherwise pick up one of his albums or even listen to hip hop.

Jay-Z would also understand that SEO and marketing is all about building a powerful, memorable brand, and unlike many of his fellow rappers who have achieved great commercial success, he hasn’t diluted his brand with fragrances or irrelevant endorsements. He has refined his hustler image over the years, but the core brand hasn’t changed.

On the other hand, he has been willing to collaborate with other artists and brands if they fit the overall message, even if they do not initially seem like likely candidates. Good marketing is also all about taking advantage of opportunities and keeping things fresh and surprising for your audience - judging by his remarkable career and ability to tell stories with his lyrics, Jay-Z would be particularly excellent at blogging, one of the core aspects of a fantastic online marketing.