Search engine optimization and internet marketing are both an art and a science.

The Science of SEO

The science aspect, obviously, is the more technical side - the components that must be part a site’s code for the search engines to crawl it properly, keyword placement and density, and most importantly, the actual development process of the website. Since SEOGroup is a division of a web design company, we believe that search engine optimization should be considered from the beginning of the website development process in order to achieve the best possible result.

The Art of SEO

On the other hand, SEO and especially search engine marketing are also an art that requires creativity and a certain ability to make connections, network, and think of solutions, tactics, and techniques that are perhaps outside the norm in order to design the best possible online marketing campaign. After all, there is no prescription for a great internet marketing plan - every website has a different target market, a different demographic, and different goals - so therefore every client requires a unique strategy for success.

Enter the Medici Effect

That is where the Medici Effect comes in. For the unfamiliar, the Medici Effect is a concept and a book written by Frans Johansson (you can read the Medici Effect online here). It is based on the idea that argues that innovations occur when people see beyond their expertise and approach situations actively and with fresh eyes, with an aim toward putting available materials together in new combinations. The title comes from the great leaps in technology, art, philosophy, literature, and the overall way of thinking that occurred in Renaissance Italy, especially in Florence where the patronage of the wealthy Medici family allowed for the Western world’s most talented and intelligent people to come together.

The Medici Effect and Search Engine Marketing

So what does this have to with online marketing? The best SEOs and search engine marketing specialists have the ability to think outside of the industry norms and standards and come up with creative solutions for their clients. Perhaps they have backgrounds in other fields besides SEO, like web design, creative writing, or disciplines that seem even more fundamentally disparate, however, that combination of skills helps them to devise unique and innovative solutions. This helps them to make unusual and creative connections that end up being some of the most successful internet marketing tactics out there - and it certainly helps their clients stand out as well.