Spring is here even though there are not many signs of it yet, (at least in Chicago where our SEO firm is located).  If you live in the northern part of the country, doesn’t every year make you feel like the winter is never ending and spring is never going to be here?  Then one day you wake up and look out the window and something is different; the grass is green, leaves are on the trees, the birds are singing, and the sun is shining. You think to yourself “huh, that wasn’t so bad I got through another winter.”

You can think of SEO and online marketing in the same way. The number one thing to remember is that reaching page #1 takes time, especially when using organic SEO and white hat tactics.  Like the tortoise and the hare, slow and steady wins the SEO race.

Yes we know the excitement and prestige of being on page #1 and it’s something that you wanted yesterday - it can even be tempting to go black to get some quick results.  But you can be assured that if you or your SEO agency always follow the guidelines of Google and ethical practices to get your site on page #1, it will be worth it in the end when you maintain your position in the SERPs.

Much like the first real day of spring, one day when you are least expecting it you might check your rankings or receive your monthly report from your online marketing consultant and you will see that you are on page #1 for your most relevant and competitive keywords - and then you realize that like the start of spring, reaching page #1 will happen before you know it.