Search Marketing & SEO in Congress: Marketing to the Willing
Rob Snell has an amazing search marketing and search engine optimization story. He recently testified before Congress about the impact that search marketing (both organic/natural - SEO and pay-per-click advertising) can have on small businesses. Of course, as an SEO company we are already aware of that, but it is great to see search marketing get some air time at such a high level.
This quote is particularly apt:
“Search marketing is extremely efficient because you are ONLY marketing to those interested in your products. It is the least obtrusive form of advertising as the customer is literally asking for your ads when they perform a search. No other marketing method can touch search engine marketing for targeting the right prospects in the right places at the right time – when folks are ready to buy.”
We couldn’t have said it better ourselves. The fact that search marketing and SEO are essentially advertising to the willing - the people already seeking your company’s products or services. That is why it can have such a huge impact on a business, and why a SEO/SEM campaign is so integral to a company’s success online and offline.
3 Responses
Search Marketing & SEO in Congress: Marketing to the Willing
June 26th, 2008 at 12:21 am
Thanks for the shout out.
Credit where credit is due dept: SEO Craig Paddock helped with 2 of those 3 sentences. — Rob
June 27th, 2008 at 2:33 pm
I see your point, and I completely agree that ‘SEO’ is the least obtrusive form of marketing and is a great tools to place your site within eye level of those who have already formulated what their interests are.
The shame of it is, 1. many people do not see SEO as SEO, they see it as ‘marketing’ and a lot of people have resentment (for good reason) towards marketers. Why? Take Lyndon Antcliff, for example. One h*ll of a linkbaiter, also an unethical cheater who uses deceit and underhanded tactics to perform his services.
SEO in and of itself is terrific if you want to be in the forefront of the search results pages, but when you add the blackhats, and the gray hats into the equation, legitimate services have to work that much harder to make ends meet.
One more thing to consider. SEO also entail copy writing. What makes copy a winner? Too many SEO’s marketers will tell say it’s a fib and a smile.
June 27th, 2008 at 3:38 pm
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