The start of the New Year is the best time to review and evaluate your company’s online marketing tactics; it is also the ideal time to determine your strategy for the upcoming year.  Furthermore, since the search engines are constantly tweaking their algorithms, and the internet in general is in a constant state of change, regularly assessing your current online marketing plan and updating it accordingly is essential if you want to maintain a page one position in the search results.

Of course, the New Year is a time to kick any negative habits you might have as well.  For instance, bad SEO habits include excessive keyword stuffing or obsessively checking the SERPs to see if your site has moved up or down (granted, every SEO consultant has probably been guilty of this one at one time or another).  So without further ado, here are our SEO company’s New Year’s resolutions.

1.  Leave no internal anchor text unlinked.  When you create your website content, it is important to make sure that you have the proper internal links; e.g. when you use your keywords or mention a particular aspect of your business, link to the appropriate page (ideally with keyword rich anchor text).

2.   Keyword quality, not quantity.  Instead of going after every potential keyword that might possibly work for your business, choose three to five that will be the most powerful, and target them first and foremost.  Do not spread yourself too thin.

3.  Pick the low hanging fruit.  Although it seems contradictory to our previous resolution, putting in the extra effort to reach page one for key phrases that your site is already on page two or three for is an excellent way to boost your traffic.

4.  Conversions are more important than traffic.  It is absolutely essential to remember that while driving traffic to your site is one of the goals of the SEO process, in the end it is whether or not your visitors convert that matters.  Choose keywords that will drive prequalified traffic to your site - the people who are already searching for the goods, services, or solutions that your business offers.

What are your business-related resolutions and plans for 2009?  If you are planning to develop a new website or revamp your online marketing strategy, visit our website: www.seogroup.com.

Cheers to making 2009 your company’s most profitable year to date!