PPC Management: A Word From The Search Engine’s Sponsors
This post covers another part of one of our SEO company’s favorite books, What Would Google Do?. This section covers pay-per-click management and the fact that Google has changed the way online advertising works.
And we quote:
“In a sense, Google changed advertising more than any industry I cover here. Google is in the ad business. It revolutionized the ad economy, enabling marketers to pay for performance rather than space, time, and eyeballs. It invented new means of targeting ads, making them newly efficient. It opened up millions of new places to put ads, ending media scarcity. It attracted countless new advertisers. It dominates not only search ads but now web banner ads, and it has started selling ads in print and broadcast.”
Until pay-per-click advertising came into existence, the actual performance of a particular ad was practically impossible to measure. Moreover, pay-per-click ads are not an interruption - your ads appear only when people are actively looking for what your business has to offer. Permission advertising at its best.
One Response
PPC Management: A Word From The Search Engine’s Sponsors
March 26th, 2009 at 9:41 am
I have a question about analytics.
I’m using analytics on all of my site, and the results are never spot-on accurate. For example, I will make 10 sales from one site yesterday, and today, it only five shows up on my analytics report.
So my questions:
1) What do you use to get 100% accurate data (or close to it)
2) Does Google track sales outside of their PPC campaigns?
Or maybe it’s a mistake in the script on my page… Either way, I’m sure others might be experiencing the same problem.
Thanks!
Jeff
Founder - FreeAdvertisingAcademy