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The SEO Group Blog

Brands are the New Keywords: Advice From An SEO Company

Posted in Keywords

With all the talk about the value of brands these days, along with Google’s recent algorithm update that may place more weight on the value of brands, your company’s brand is becoming just as important as your keywords.

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Written by Jacqueline Zenn
March 9th, 2009


SEOGroup Links of the Week


As always, here are our SEO company’s favorite blog posts and articles this week:

Matt Cutts tells everyone why Google won’t remove that page you don’t like.

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Written by Jacqueline Zenn
March 6th, 2009


YouTube Takes The #2 Position


When it comes to search engine popularity in the U.S., the rankings usually come out to be:

1. Google
2. Yahoo
3. MSN

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Written by SEO Group
March 5th, 2009


Real Social Media Expertise: Authentic Communication

Posted in Social Media

There are a lot of people who call them social media consultants or even social media experts in the online marketing field these days - and some of them even have real online marketing expertise!  However, when working with social media consultants or SEO consultants with social media credentials, it is essential to recognize that it takes more than having a couple hundred or even a few thousand Facebook friends or Twitter followers to understand how social media actually works.

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Written by Jacqueline Zenn
March 4th, 2009


Everybody’s Got a Friend’s Cousin’s Brother Who “Knows SEO”: Choosing A Quality SEO Company

Posted in Rants & Raves

With apologies to Aaron Wall, everyone’s got a friend’s cousin’s brother who has read SEOBook and thinks that this makes him an online marketing expert.  Now, while SEOBook is certainly a valuable resource and a great place for beginners to start, that bit of research alone is not going to teach you what works on the web - understanding how the search engines and how to get a website to rank for popular keywords requires more than just a little reading.

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Written by Jacqueline Zenn
March 3rd, 2009


Skittles Go Social: “Tweet” As Candy

Posted in Social Media

If you read any online marketing or social media blogs, you have seen the buzz about the new Skittles.com.  If not, the candy company has basically turned its homepage into a Twitter search results page for #skittles - so if anyone on Twitter is talking about tasting the rainbow, it will show up on the Skittles homepage.

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Written by Jacqueline Zenn
March 2nd, 2009


SEOGroup’s Links of the Week


Once again, we present our SEO Company’s take on the best industry related news this week:

If you’re considering going viral to market your business online, take a note from these viral successes that swept the web.

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Written by SEO Group
February 27th, 2009


Online Marketing, Traditional Marketing, and Measurement: What Works & What Doesn’t

Posted in PPC Management

A recent article in Ad Age magazine covered how digital advertising is changing, and as an online marketing and SEO company, we’ve certainly noticed the changes.

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Written by Jacqueline Zenn
February 25th, 2009


Introducing The New Ocean Agency Website: www.theoceanagency.com

Posted in General Stuff

You are probably already aware that SEOGroup is the online marketing and search engine optimization division of The Ocean Agency - and we just redesigned our website, so check it out at www.theoceanagency.com!

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Written by Jacqueline Zenn
February 23rd, 2009


SEOGroup Links of the of Week


As always, here are our SEO company’s links of the week:

The Outspoken Media blog (which was recently launched by three online marketing leaders) discusses how to protect your blog from everyone, including yourself.

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Written by Jacqueline Zenn
February 20th, 2009