Every niche has its echo chamber, and if you are a blogger or any other kind of web publisher, you are probably lying to yourself if you say you’ve never contributed to it. It is difficult to resist writing about the latest breaking news, developments in your field, or the hot new products, after all, and it is only human nature to take an interest in things that others find exciting or useful (why else would social news and voting sites be so popular?)
The search engine optimization and internet marketing fields tend to have a particularly loud and repetitive echo chamber.
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Written by Jacqueline Zenn
July 28th, 2008
Here our SEO company’s favorite articles and blog posts this week:
Search Engine Guide has begun a series of posts that cover the seven building blocks of a destination website, and they are chock-full of solid advice and tips, especially their first point about great content and expert information.
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Written by Jacqueline Zenn
July 26th, 2008
Any baseball fans reading our SEO company blog are probably familiar with Harry Caray, one of Chicago’s most iconic sports personalities, and announcer the St. Louis Cardinals, Oakland A’s, the Chicago White Sox, and most notably the Chicago Cubs. In fact, the Cubs are playing as we write, so it seemed fitting to make Harry Caray the subject of this week’s “what if _____ was an SEO?” post.
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Written by Jacqueline Zenn
July 25th, 2008
Everyone wants to get their content on the front page of Digg, Reddit, and other social news/voting websites; after all, those websites can drive huge amounts of traffic, lead to the creation of dozens (if not more) back links, and of course, help your website get to page one. Moreover, one of the many tricks that a savvy internet marketing company should have up their sleeve is experience with and strong profiles on popular social media sites, as well as knowledge of the various niche social networking, bookmarking, and content-sharing websites.
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Written by Jacqueline Zenn
July 24th, 2008
Many bloggers and internet marketing types profess the importance of commenting on other blogs in order to get your website on their radar, share your relevant information, and simply to join the ongoing conversation that is the web (especially the social media and blogosphere elements). After all, “markets are conversations” and no where is there a bigger or more worldwide conversation than the internet.
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Written by Jacqueline Zenn
July 23rd, 2008
Last Wednesday we posted the “ABCs of Search Engine Optimization“; this week it is our parent web design company’s turn to feature the alphabet with the “ABCs of Web Design“. Of course, web design and search engine optimization are closely intertwined - after all, a proper SEO campaign involves on-site optimization as well as off-site marketing and link-building techniques.
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Written by Jacqueline Zenn
July 21st, 2008
Here are our Chicago SEO company’s favorite posts from around the web this week:
First of all, SEOGroup is now on Twitter!
Search Engine Land has a great post that covers Social Responsibility and Small Business and participating in the local community in a constructive way (beyond just offering their goods and services) can help a business rank more highly and add more positive listings and reviews in the SERPs. Besides, in addition to those extremely valid reasons, doing good can be its own reward.
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Written by Jacqueline Zenn
July 19th, 2008
Michael Jordan is one of Chicago’s local heroes, so this Friday our Chicago SEO company is taking a look at search engine opimization and online marketing though His Airness’s eyes. First of all, he would definitely be a white hat SEO; furthermore, he’d probably always be open to new techniques, ideas, and other creative marketing methods.
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Written by Jacqueline Zenn
July 18th, 2008
When people are reading web content, they tend to scan it quickly as opposed to reading every last word, so a short, snappy writing style can be an SEO writer or blogger’s best friend. On the other hand, long pages of text are preferably for search engine optimization purposes - more content for the search engine spiders to crawl and more doorways for visitors. Fortunately, the way to reconcile these disparate concepts is simple. Think like a journalist and write your blog posts and articles in the inverted pyramid style.
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Written by Jacqueline Zenn
July 17th, 2008
Many people who are unfamiliar with the search engine optimization industry assume that it is something entirely focused on technology - the process of designing and developing websites and finding tricky ways to dominate the SERPs (or they have the even more negative perception that SEO companies are all black hat types on step removed from spammers). However, this hardly the case.
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Written by Jacqueline Zenn
July 14th, 2008
