The purpose of a map is to show you how to get where you want to go.  A properly organized sitemap created by a top-notch SEO company shows the search engine robots how to crawl through your website and find every page of content, and it can also help your human visitors find what they are looking for more quickly and easily.

For our readers who are new to the search engine optimization and online marketing fields, a sitemap is a separate HTML page that serves as a directory of all the pages on your website.  By sending the search engine robots to the sitemap first, they can discover and crawl every page of your website, even if it has a large amount of dynamic content that is only available through forms and user-submitted information.

A good sitemap has links to all the major sections of your website organized according to a simple hierarchy.  This helps the search engine robots learn what your site is all about and what the most important pages are, and effectively leads them through the site.

Not having a clear sitemap is like finding a beautiful space for your store and then throwing the merchandise in every which way - you want to make it as easy as possible for your users and the search engines to find what they are looking for.  After all, if the purpose of your website is to help your company become more visible, you don’t want to do anything to prevent that - so be sure your web design and online marketing companies clearly “sitemap” out the way for the search engine and human users.