Welcome to the SEO Group blog! This is where you can find the latest and greatest search engine optimization and search engine marketing tips and news from the SEO Group, a Chicago SEO company. If you would like regular updates sent directly to you, you can sign up for our email updates or subscribe to our feed here.

If you’ve arrived at this blog, you are probably already familiar with search engine optimization, or SEO. Just in case, SEO involves using various techniques and technologies to optimize websites so that they rank highly for relevant keywords in the search engine results; in other words, it is making sure a particular site or page Google and the other search engines. Basically, if you have a website, particularly if it is your company website or otherwise business-related, you need to understand search engine optimization (or hire someone who does). You can measure how well your website is optimized with our free seo tool.

Content is King but SEO is his Royal Advisor

We have all seen the phrase “content is king” in many articles discussing websites and marketing, right? And of course, interesting and useful content is the most essential component of a quality website. However, what good is your brilliant website if no one visits it? Building a site without search engine optimization is the internet equivalent of opening a restaurant on back road in the middle of nowhere – yes, someone might wander in occasionally, but wouldn’t you rather open that restaurant on a busy intersection? All businesses need customers, and on the web, attracting new customers starts with increasing your traffic flow.

The Major Elements of Search Engine Optimization

Seeding your site with the appropriate keywords, link-building, and using carefully selected meta tags and descriptions are all crucial parts of good SEO and a proper search engine marketing campaign. A good SEO company will do all of those things and more – and they might even blog about it so others can learn about the latest industry news and search engine optimization tips.