Optimized press releases are a strong and effective way to drive traffic.  One thing that every company wants is fast results.  By releasing an optimized press release, your story can get featured on Yahoo News and Google News and be indexed quickly, and with the increase in blended search results, it could even place you onto page one right away, keeping your company at the forefront of your consumer’s minds. 

This topic was run past me a few times this week. It seems to come up a lot with friends, family, entrepreneurs, small businesses, corporations and basically anyone who trying to establish a web presence. Having ten plus years in the industry, I’ve formed some pretty strong opinions, yet I always try to stay open-minded. So if you have comments, I would love to hear them.