Choosing the right keywords is the foundation of any successful online marketing campaign.  By determining what keywords and phrases accurately reflect your business as well as what people actually type into the search engines, you can make your company’s website into a powerful tool that drives more business - and isn’t that your goal in the end?

It’s Friday again, and it is a beautiful warm day here in Chicago.   As always, here are our SEO company’s favorite articles and blog posts this week:

Hi, we’re Chicago’s Premier Creative Internet Solution Consultants. What?

We often tend to make life a lot harder than it really is. Online marketers and web design companies often need to “Just Say It”. When a new visitor comes to your website for the first time, subconsciously they often ask themselves, “hmm, does this website have what I am looking for?” The fast nature of the web has made us all more impatient. That’s why it is important to quickly and clearly communicate your message.

Spring is here even though there are not many signs of it yet, (at least in Chicago where our SEO firm is located).  If you live in the northern part of the country, doesn’t every year make you feel like the winter is never ending and spring is never going to be here?  Then one day you wake up and look out the window and something is different; the grass is green, leaves are on the trees, the birds are singing, and the sun is shining. You think to yourself “huh, that wasn’t so bad I got through another winter.”

Yesterday was Opening Day for our SEO company’s beloved Chicago Cubs, so naturally Cubs-related lore was fresh on our minds.  If you are a Cubs fan too, you are likely painfully aware of the curse of the Billy Goat.

Our SEO company knows that one important aspect of developing your online marketing and search engine optimization strategy is checking out what your main competitors are doing - what keywords they are targeting and what techniques they are using.

As always, here are our SEO company’s favorite articles and blog posts this week:

When you hear the name Britney Spears, what comes to mind?  She’s a pop princess, tabloid sensation, traditional southern gal, and mother of two boys with the notorious K-Fed - and she is making her comeback right now with her new CD called Circus and a national tour.  Britney has been working hard to re-establish her career and prove to her fans that Britney is back, and her online marketing and social media presence is a major part of her team’s strategy.

Every M.D. knows that there are three important questions that potential patients ask themselves look for when they are researching doctors on the web -  do you provide the service they are looking for, do you have good credentials, and do they get a good feeling about you and your practice from your website?

It is likely that your website has plenty of great images - your company’s products, examples of your work, and more.  However, in our SEO company’s experience, is much less likely that those images are optimized for the search engines.  Accordingly, the rising popularity and market share of Google’s image search as well as the growth of blended search results (SERPs that include traditional listings, images, video clips, blog posts, book content, newswire information, and more) the necessity of optimizing your site’s visual content will only increase in the future - so what are you waiting for?