With apologies to Aaron Wall, everyone’s got a friend’s cousin’s brother who has read SEOBook and thinks that this makes him an online marketing expert.  Now, while SEOBook is certainly a valuable resource and a great place for beginners to start, that bit of research alone is not going to teach you what works on the web - understanding how the search engines and how to get a website to rank for popular keywords requires more than just a little reading.

If you read any online marketing or social media blogs, you have seen the buzz about the new Skittles.com.  If not, the candy company has basically turned its homepage into a Twitter search results page for #skittles - so if anyone on Twitter is talking about tasting the rainbow, it will show up on the Skittles homepage.