Happy St. Patrick’s Day to all our readers!  Whether you are Irish or not, today is certainly a day to drink and be merry - and hopefully you’ll get lucky…with the search engines (if you were thinking of the other kind of getting lucky, get your mind out of the gutter - that’s inappropriate!).

One of the most important talents that all types of marketers must possess is creativity, and online marketing is no different.  Creative copywriting is a particularly important skill, especially for link-building.  After all, in order to get links your site or blog has to be worthy of them.  Here are five tips that will make your copy more creative and compelling:

Here are our SEO company’s favorite blog posts and articles this week:

Daily SEO Blog asks if Wikipedia nofollow links boost Google rankings.

Today our SEO company is bringing back an older post from the archives - check out the ABCs of SEO.

The search engine optimization and online marketing industries have a lot of jargon - some of which actually has meaning, some of which is mostly buzzwords thrown around by “glass-jawed” SEOs so people think they know what they are talking about. So without further do, here are the ABCs of SEO and SEM - in other words, 26 terms that our Chicago SEO company thinks matter most.

Nielsen Online recently issued a report that showed that two-thirds of the world’s internet population visited social networking or blogging sites, and that these sites accounted for 10% of total internet time.  In fact, social media has become more popular than email! More importantly, according to the data that Nielsen analyzed, the popularity of social media is only going to increase during the coming years.

Inspired by this post on Conversation Marketing, here are ten ways SEO resembles these delicious little confections (and an accompanying post on our web design company’s blog about web design is like cookies). 

With all the talk about the value of brands these days, along with Google’s recent algorithm update that may place more weight on the value of brands, your company’s brand is becoming just as important as your keywords.

As always, here are our SEO company’s favorite blog posts and articles this week:

Matt Cutts tells everyone why Google won’t remove that page you don’t like.

When it comes to search engine popularity in the U.S., the rankings usually come out to be:

1. Google
2. Yahoo
3. MSN

There are a lot of people who call them social media consultants or even social media experts in the online marketing field these days - and some of them even have real online marketing expertise!  However, when working with social media consultants or SEO consultants with social media credentials, it is essential to recognize that it takes more than having a couple hundred or even a few thousand Facebook friends or Twitter followers to understand how social media actually works.