If you are an attorney, chances are that you and your firm have a website that details your background, professional history, and fields of expertise.  However, it is unlikely that you are making the most of that site - are you listed on page one of the search results for your legal specialties?

It is no secret that Wikipedia pages tend to rank incredibly well in Google, making them highly coveted by SEO consultants and their clients.  In fact, any SEO company knows that if you have a client who is notable enough to merit a Wikipedia page, you’re likely going to have a much easier time getting their sites to rank.

Here are our online marketing and SEO company’s favorite articles and blog posts this week:

Aaron Wall covers the latest changes in Google’s search algorithm and search results pages.

Next time you’re looking for office space, try to find something cheap, like an old broken down building with shattered windows, broken hinges on the door, stained carpets, located smack dab in the middle of nowhere. I’m sure your clients would look right past all that and come right in to meet you…wouldn’t they?  I’m sure our SEO company’s clients would be perfectly happy with that.

This post covers another part of one of our SEO company’s favorite books, What Would Google Do?.  This section covers pay-per-click management and the fact that Google has changed the way online advertising works.

Sometimes we highlight classic posts on our SEO company’s blog because most quality content is evergreen; that is, it is perpetually useful.  This is one of those times.

Some SEO Consultants and SEO companies break the rules (the guidelines set out by the search engines) all the time - this is generally considered black hat or unethical SEO.  However, sometimes breaking the rules can lead to increased notoriety and popularity.

As always, here are our SEO company’s favorite articles and blog posts this week:

The Get Elastic Ecommerce blog shares tips on personalization and what sort-by reveals about a customer.

When most people learn to write, they learn never (or hardly ever) to repeat themselves - redundancy is always considered a negative and repeating words is discouraged.  However, for search engine optimization purposes repetition of keywords is a necessary evil - but fortunately, our SEO company understands how to use repetition to our creative copywriting advantage.

It is probably not surprising that a group of SEO and online marketing consultants enjoyed Jeff Jarvis’s recent book What Would Google Do?.  After all, ensuring that our clients can be found via Google (as well as Yahoo and MSN) is our job.