Our SEO company often hears the term “SEO a website” like SEO is something that is one size fits all, or a simple activity that will magically ensure a site is positioned on page one for relevant keywords.  Of course, any search engine optimization or online marketing specialists reading this post know that SEO is much more than that.

This year’s Blog Action Day featured lots of bloggers writing about ways to end poverty - things that any individual could do, actions that companies can take, and how bloggers can use their expertise to help effect change.

Here are a few of our favorites:

Blogation has an interesting post up that covers some companies that were extremely successful online…until they weren’t. In most cases, the problems were poor marketing decisions and in many cases, overly cautious behavior from the people in charge. Our SEO company knows that the web moves fast, and that your online marketing campaign needs to keep up.

This excellent article in Search Engine Watch covers something that many businesses forget - getting to the top of the SERPs is only the beginning of their online marketing campaign, not the end goal.

As always, here are our SEO company’s favorite links and blog posts this week:

SEM Insights shares tips for search marketing in a recession.

One of America’s favorite TV couples is The Office’s Jim (J. Krasinski) and Pam (J. Fischer). They spend their work days pranking Dwight and teasing Michael, along with working for the paper company Dunder Mifflin. However, what if Jim and Pam worked for an online marketing company and SEO agency?

One of the upcoming events that our SEO company is most excited about is the SES Chicago conference, which is happening from December 8th-12th. 

People are talking about you and your company online. They might be discussing your products, reviewing your business, or sharing their experience with your brand(s). Regardless of what they are saying, you should be involved in the conversation - or at the very least, you should be monitoring it.

Hat tip to Top Rank Blog for their article on corporate blogging, especially their tips on what makes a successful corporate blogger.  Our SEO company definitely agrees with their points.  Here’s a choice quote:

Anyone who works or has ever worked for a busy SEO company knows that creating content is a major part of the process - and that sometimes, coming up with new blog post and article ideas is like pulling teeth.