Yesterday our SEO company blog covered one way to get bloggers and influencers to link to your website; today we will cover how NOT to get links and the common mistakes made by SEOs and internet marketers.

First of all, any blogger who has achieved even a small degree of popularity has probably received an email or two from someone asking them to link to their website. Sometimes these sites are actually relevant or useful, and the person doing the emailing took to the time to make sure of that, and to actually read the blog they want to be linked on. Yes, this tactic is the link-building equivalent of cold-calling, however, with a little research it can still be moderately successful.

As the majority of our readers are likely already aware, getting high quality links to your site is a critical aspect of search engine optimization.  While there are almost as many ways to go about getting links as there are SEO companies, one way to ensure that the linkerati in your niche (the other bloggers who tend to link out to content they like) notices your blog or website to mention them by name and link to their site.  Rohit Bhargava, author of the Influential Marketing Blog, coined a term for this sort of attention-getting strategy - he called it “egomunnication“. 

Reputation management is something of a buzzword in the internet marketing and search engine optimization worlds at the moment, and of course, no business wants negative reviews or bad press to show up at the top of the SERPs.  However, some elements of reputation management are also controversial - after all, some companies do deserve the bad reviews they are getting, and more importantly, consumers deserve to be aware of them as well.

Last week our SEO company started to explain some of the more basic aspects of search engine optimization and internet marketing, because like many others in our field, we often find ourselves working with clients are not particularly familiar with the SEO industry. Therefore, in the interest of improving the relationships between internet marketing companies and their clients, we are sharing our answers to these common questions on our search engine optimization blog.

One of the questions that we get asked all the time is “What effect will being on page one have for my business? Does more traffic equal more conversions?”

As always, here are our SEO company’s favorite blog posts and articles this week.

Search Engine Land has an article by Aaron Wall (of SEO Book) that covers how to get brand-new sites to rank quickly.

It is Friday, so once again the SEOGroup blog is featuring a “what would _____do if they were an SEO?” post, and this time the focus is on Kanye West. Like our SEO company, he is a native Chicagoan and since he is performing this weekend at Lollapalooza, we decided to ask ourselves “what would Kanye West if he was an SEO?” this week.