The vast majority of publishers have some kind of editorial calendar to help them organize the new articles and content they produce on a regular schedule. Your website should be no different – since search engines favor fresh content, you’ll want to update it often. In fact, consistent updates are key part of the search engine optimization process.

However, coming up with topics to write about can be tough and writer’s block can strike at the most inopportune times, so coming up with a basic editorial calendar - a rough schedule that defines what you are going to cover at what time – is a great way to keep the content flowing and your SEO strategy on track. You should also try our free seo tool and SERP tracking tool to determine how well your current strategy is working.

Online reputation and brand management is a rapidly growing industry, and search engine optimization is a huge part of it – you can emphasize positive reviews, good press and articles, and your own website (obviously) by positioning them at the top of the search engine results pages, and you can bury negative mentions by sending them to the bottom. Try our free seo tool and SERP tracking tool to see how well your site is optimized to reflect positive press and reviews (and more).

Your website should be constructed with SEO in mind – after all, you need a solid foundation in order to build something great, and good search engine optimization is a key component of a solid foundation on the web. Start by considering what search terms are bringing people to your site – are they relevant to your business? Try our free SERP Tracking tool to determine how highly your site is ranked for your key terms.

Focus on terms that accurately describe your company or goals and concentrate on those; for example, if you are a Chicago area building company, you would want to optimize for terms like “Chicago builders”, “Chicago contractors” and other related phrases. Furthermore, it is usually best to optimize for phrases that reflect how people actually speak, such “office furniture” instead of “office furnishings” or other more casual phrases. You can use our free seo tool to see how your site is doing right now.

As a web design and SEO company, we sometimes forget that not everyone follows the latest trends and news in search engine optimization and search engine marketing. In fact, we sometimes forget that not everyone is as well-versed in the ways of the web as we are. For instance, we recently answered the question in the title of this post: “what is search engine optimization, anyway?”