We’ve posted before about the many ways joining Twitter can be beneficial to your online marketing campaign, however, we have never compiled the reasons in a list format.  Here are our SEO company’s top three reasons that search engine optimization and online marketing consultants should have a presence on Twitter. 

If you work in the online marketing, web design, and/or search engine optimization fields and you haven’t heard of Twitter by now, you’ve likely been living under a rock.  Twitter is possibly the most popular social media website/application at the moment, and it seems like SEO consultants either love it or deride it as useless.

Twitter, the social networking and microblogging application, is currently one of the hottest trends in the social media sphere. “Everybody’s on Twitter! Follow me on Twitter! I’ll tweet it!” are all common phrases, especially in the online marketing community.

Twitter is definitely still one of the hottest topics in the social media, blogging, and online marketing spheres lately, with more and more people/companies beginning to realize the value of sharing their thoughts and ideas via tweet - as long as their thoughts are under 140 characters or less, that is.

*Like virtually every other web company out there, we have a twitter account - follow us!

There are lots of consultants claiming to be social media experts out there, promoting whatever the social service is the current flavor of the month.  As our SEO company has already pointed out, social media marketing is not just about creating profiles or submitting a few posts to digg, reddit, and the like - and as SEO ROI pointed out yesterday, it is important to realize that there is a difference between a social media platform and a community.

Stories about businesses that have experienced huge amounts of success marketing themselves with social media are all over the media lately; everywhere you look there is another profile of a company that used MySpace, Facebook, or YouTube for fun and profit.  Social media marketing and social media optimization are the latest buzzwords in the search engine optimization and internet marketing world.

Everyone wants to get their content on the front page of Digg, Reddit, and other social news/voting websites; after all, those websites can drive huge amounts of traffic, lead to the creation of dozens (if not more) back links, and of course, help your website get to page one. Moreover, one of the many tricks that a savvy internet marketing company should have up their sleeve is experience with and strong profiles on popular social media sites, as well as knowledge of the various niche social networking, bookmarking, and content-sharing websites.

There are an insanely high number of social media sites out there - just keeping up with all the new developments in that sphere can be a daunting prospect. However, the content and user information on most of these sites shows up in the SERPs; for instance, if you search my first name, my LinkedIn profile is on the first page. Something similar happens for your business if you use your company name in any of your social media profiles. Furthermore, placing links to your website on social media sites is a key component of a solid search engine optimization strategy.

Nowadays, it seems like there is a social network for every possible niche or topic area, from getting a good night’s sleep to online marketing and SEO.  Accordingly, there is probably one that is related to your business - and participating in a niche social media site is a great way to drive traffic to your own website or blog.  A key part of our SEO company’s overall strategy involves researching each client’s market, including any relevant niche social bookmarking or networking sites.  Here are a few tips for taking advantage of these genre sites:

Writing content for social media is different than writing content for the search engines; however, social media and social networking should be an integral part of your overall SEO strategy. In particular, social news and article submission sites like Digg, Reddit, Del.icio.us, and StumbleUpon can be valuable sources of inbound links, and any good SEO company doesn’t neglect them when it comes to generating traffic.