Keyword selection may seem like a rudimentary process to our readers with lots of SEO experience, however, determining the best possible keywords for your website and target market is one of the keys to successful search engine optimization and increasing conversions. Besides, our SEO company prefers to demystify our techniques and processes as much as possible, so here are the three main factors that you should consider when researching and selecting your keywords.

As always, here are our SEO company’s favorite search engine optimization and internet marketing related links of the week.

Wondering about whether or not having a presence on Twitter would be good for your brand?  SugarRae has performed “an actual non-big-brand” Twitter case study.  The Wall Street Journal also featured an article about Twitter this week.

Yesterday our SEO company blog covered one way to get bloggers and influencers to link to your website; today we will cover how NOT to get links and the common mistakes made by SEOs and internet marketers.

First of all, any blogger who has achieved even a small degree of popularity has probably received an email or two from someone asking them to link to their website. Sometimes these sites are actually relevant or useful, and the person doing the emailing took to the time to make sure of that, and to actually read the blog they want to be linked on. Yes, this tactic is the link-building equivalent of cold-calling, however, with a little research it can still be moderately successful.

As the majority of our readers are likely already aware, getting high quality links to your site is a critical aspect of search engine optimization.  While there are almost as many ways to go about getting links as there are SEO companies, one way to ensure that the linkerati in your niche (the other bloggers who tend to link out to content they like) notices your blog or website to mention them by name and link to their site.  Rohit Bhargava, author of the Influential Marketing Blog, coined a term for this sort of attention-getting strategy - he called it “egomunnication“. 

Last week our SEO company started to explain some of the more basic aspects of search engine optimization and internet marketing, because like many others in our field, we often find ourselves working with clients are not particularly familiar with the SEO industry. Therefore, in the interest of improving the relationships between internet marketing companies and their clients, we are sharing our answers to these common questions on our search engine optimization blog.

One of the questions that we get asked all the time is “What effect will being on page one have for my business? Does more traffic equal more conversions?”

It is Friday, so once again the SEOGroup blog is featuring a “what would _____do if they were an SEO?” post, and this time the focus is on Kanye West. Like our SEO company, he is a native Chicagoan and since he is performing this weekend at Lollapalooza, we decided to ask ourselves “what would Kanye West if he was an SEO?” this week.

Our SEO company has a variety of clients, and their understanding of SEO and internet marketing ranges from pretty impressive (especially for a non-SEO professional) to well, not so impressive (hey, that is what they pay us for).  Therefore, we’ve compiled a list of the common questions clients ask about the search engine optimization process, along with some relatively-jargon free answers.

As we said yesterday, today’s post is all about creating authority content because after all, authority content is a key aspect of a solid search engine optimization strategy, because it is beloved by search engines and humans alike. However, creating solid, authoritative content is not that easy. Accordingly, here are ten types of articles or blog posts that help boost your authority - and your reliability, credibility, and therefore your site’s link profile.

Every niche has its echo chamber, and if you are a blogger or any other kind of web publisher, you are probably lying to yourself if you say you’ve never contributed to it. It is difficult to resist writing about the latest breaking news, developments in your field, or the hot new products, after all, and it is only human nature to take an interest in things that others find exciting or useful (why else would social news and voting sites be so popular?)

The search engine optimization and internet marketing fields tend to have a particularly loud and repetitive echo chamber.

Everyone wants to get their content on the front page of Digg, Reddit, and other social news/voting websites; after all, those websites can drive huge amounts of traffic, lead to the creation of dozens (if not more) back links, and of course, help your website get to page one. Moreover, one of the many tricks that a savvy internet marketing company should have up their sleeve is experience with and strong profiles on popular social media sites, as well as knowledge of the various niche social networking, bookmarking, and content-sharing websites.