If you read any online marketing or social media blogs, you have seen the buzz about the new Skittles.com.  If not, the candy company has basically turned its homepage into a Twitter search results page for #skittles - so if anyone on Twitter is talking about tasting the rainbow, it will show up on the Skittles homepage.

A recent article in Ad Age magazine covered how digital advertising is changing, and as an online marketing and SEO company, we’ve certainly noticed the changes.

The perfect title tag is the foundation of your search engine optimization process.  After all, it is the first thing your users see in the search results as well as one of the major components that show the search engines what your site is all about.

Most SEO company blogs are filled with industry jargon; in fact, some are downright impenetrable for newcomers to the field. 

Like most SEO companies and consultants, the SEOGroup has been asked about ideal keyword density many times.

Many SEO companies look down on pay-per-click marketing - at best, it is considered the poor cousin of search engine optimization.  However, pay-per-click has its uses: it is a great way to establish some initial brand equity and get some traffic when you have a brand new site, and it can be a valuable way to determine the opportunities that a particular market holds.

As several other online marketing bloggers have already pointed out, John Dvorak of PC Mag is not a big fan of SEO companies. 

We recently wrote about how online marketing is so powerful because it is “marketing to the willing” on our SEO company blog and we received an excellent comment from Sean Hecking (another SEO consultant who certainly knows what he is talking about).

This week our SEO company is featuring another older post that is still more than valid, this time about blended search results and what they mean for your online marketing campaign.

There are almost two hundred posts on our SEO company’s blog - and that’s a lot of reading.  Therefore, sometimes we will highlight older posts that are still useful and relevant, like this post on the art of linkbaiting.