Twitter, the social networking and microblogging application, is currently one of the hottest trends in the social media sphere. “Everybody’s on Twitter! Follow me on Twitter! I’ll tweet it!” are all common phrases, especially in the online marketing community.

One of the more common questions our SEO company encounters is this query: “when someone clicks on my website (or competitor site, for that matter), does the click-through help improve the site’s ranking in the search results”?

Many online marketers, bloggers, and other SEO specialists have the challenge of regularly coming up with lots of high quality content - it is definitely not easy task, even for the best of us.  Sometimes the ideas flow freely and you can’t write them down fast enough, but sometimes writing yet another blog post is like squeezing blood from a stone.  That is when it is time to turn off the computer for a while and take advantage of all the sources of offline inspiration.

Our SEO company often encounters other online marketing consultants that don’t exactly follow the best practices of SEO; in fact, one could say that they are committing one of these fatal errors - or one of the seven deadly sins of SEO as detailed after the jump.

Problogger recently asked his readers to share their definitions of great content, and our SEO company’s comment was so long that it is more appropriate for a blog post, so here is our definition:

Our SEO company has plenty of experience selecting the best possible keywords to use in targeted online marketing campaigns for a wide variety of businesses; however, there is a lot of poor advice out there about keyword selection (and search engine optimization in general).

When you are deciding on the keywords for your online marketing campaigns, how do you choose which are best?  Of course, you want to go with the terms and phrases that are the most relevant to your website and your industry, of course, but you also need to consider the words that people are most likely to actually type into the query box.  Any good SEO company will take the search volume into account as well as the relevancy for of that particular keyword.

As always, here are our SEO company’s favorite blog posts and articles this week:

Conversation Marketing says that picking great keywords starts with great questions, and they created an excellent video tutorial to that effect.

Our SEO company has been getting a growing number of inquiries from businesses looking for online reputation management services; considering the ever-increasing ubiquity of the internet, these requests are unsurprising - everyone wants to essentially “own” the search results for their brand.

Albert Einstein said that the definition of insanity is doing the same thing over and over again and expecting different results.  That definition certainly does apply when it comes to search engine optimization and online marketing - using the same tactics year after year or even month after month and expecting to get the same results when the internet changes so rapidly is in fact insane.