It is Friday, so once again the SEOGroup blog is featuring a “what would _____do if they were an SEO?” post, and this time the focus is on Kanye West. Like our SEO company, he is a native Chicagoan and since he is performing this weekend at Lollapalooza, we decided to ask ourselves “what would Kanye West if he was an SEO?” this week.

Our SEO company has a variety of clients, and their understanding of SEO and internet marketing ranges from pretty impressive (especially for a non-SEO professional) to well, not so impressive (hey, that is what they pay us for).  Therefore, we’ve compiled a list of the common questions clients ask about the search engine optimization process, along with some relatively-jargon free answers.

As we said yesterday, today’s post is all about creating authority content because after all, authority content is a key aspect of a solid search engine optimization strategy, because it is beloved by search engines and humans alike. However, creating solid, authoritative content is not that easy. Accordingly, here are ten types of articles or blog posts that help boost your authority - and your reliability, credibility, and therefore your site’s link profile.

Every niche has its echo chamber, and if you are a blogger or any other kind of web publisher, you are probably lying to yourself if you say you’ve never contributed to it. It is difficult to resist writing about the latest breaking news, developments in your field, or the hot new products, after all, and it is only human nature to take an interest in things that others find exciting or useful (why else would social news and voting sites be so popular?)

The search engine optimization and internet marketing fields tend to have a particularly loud and repetitive echo chamber.

Everyone wants to get their content on the front page of Digg, Reddit, and other social news/voting websites; after all, those websites can drive huge amounts of traffic, lead to the creation of dozens (if not more) back links, and of course, help your website get to page one. Moreover, one of the many tricks that a savvy internet marketing company should have up their sleeve is experience with and strong profiles on popular social media sites, as well as knowledge of the various niche social networking, bookmarking, and content-sharing websites.

Search engine optimization and internet marketing are both an art and a science.

The Science of SEO

The science aspect, obviously, is the more technical side - the components that must be part a site’s code for the search engines to crawl it properly, keyword placement and density, and most importantly, the actual development process of the website. Since SEOGroup is a division of a web design company, we believe that search engine optimization should be considered from the beginning of the website development process in order to achieve the best possible result.

Michael Jordan is one of Chicago’s local heroes, so this Friday our Chicago SEO company is taking a look at search engine opimization and online marketing though His Airness’s eyes. First of all, he would definitely be a white hat SEO; furthermore, he’d probably always be open to new techniques, ideas, and other creative marketing methods.

When people are reading web content, they tend to scan it quickly as opposed to reading every last word, so a short, snappy writing style can be an SEO writer or blogger’s best friend. On the other hand, long pages of text are preferably for search engine optimization purposes - more content for the search engine spiders to crawl and more doorways for visitors. Fortunately, the way to reconcile these disparate concepts is simple. Think like a journalist and write your blog posts and articles in the inverted pyramid style.

The search engine optimization and online marketing industries have a lot of jargon - some of which actually has meaning, some of which is mostly buzzwords thrown around by “glass-jawed” SEOs so people think they know what they are talking about. So without further do, here are the ABCs of SEO and SEM - in other words, 26 terms that our Chicago SEO company thinks matter most.

One of the most important talents that all types of marketers must possess is creativity, and online marketing is no different.  Creative copywriting is a particularly important skill, especially for link-building.  After all, in order to get links your site or blog has to be worthy of them.  Here are five tips that will make your copy more creative and compelling: