We’ve all spoken to online marketing and SEO consultants who have one favorite technique that they think is a no-fail way to dominate the search engine results pages; some of us have even worked with them. However, our SEO company understands that every marketing campaign is different, and that there is no one silver bullet of a technique that will guarantee top results.

The purpose of a map is to show you how to get where you want to go.  A properly organized sitemap created by a top-notch SEO company shows the search engine robots how to crawl through your website and find every page of content, and it can also help your human visitors find what they are looking for more quickly and easily.

It is no secret that Wikipedia pages tend to rank incredibly well in Google, making them highly coveted by SEO consultants and their clients.  In fact, any SEO company knows that if you have a client who is notable enough to merit a Wikipedia page, you’re likely going to have a much easier time getting their sites to rank.

Here are our online marketing and SEO company’s favorite articles and blog posts this week:

Aaron Wall covers the latest changes in Google’s search algorithm and search results pages.

Next time you’re looking for office space, try to find something cheap, like an old broken down building with shattered windows, broken hinges on the door, stained carpets, located smack dab in the middle of nowhere. I’m sure your clients would look right past all that and come right in to meet you…wouldn’t they?  I’m sure our SEO company’s clients would be perfectly happy with that.

This post covers another part of one of our SEO company’s favorite books, What Would Google Do?.  This section covers pay-per-click management and the fact that Google has changed the way online advertising works.

When most people learn to write, they learn never (or hardly ever) to repeat themselves - redundancy is always considered a negative and repeating words is discouraged.  However, for search engine optimization purposes repetition of keywords is a necessary evil - but fortunately, our SEO company understands how to use repetition to our creative copywriting advantage.

One of the most important talents that all types of marketers must possess is creativity, and online marketing is no different.  Creative copywriting is a particularly important skill, especially for link-building.  After all, in order to get links your site or blog has to be worthy of them.  Here are five tips that will make your copy more creative and compelling:

Today our SEO company is bringing back an older post from the archives - check out the ABCs of SEO.

The search engine optimization and online marketing industries have a lot of jargon - some of which actually has meaning, some of which is mostly buzzwords thrown around by “glass-jawed” SEOs so people think they know what they are talking about. So without further do, here are the ABCs of SEO and SEM - in other words, 26 terms that our Chicago SEO company thinks matter most.

Nielsen Online recently issued a report that showed that two-thirds of the world’s internet population visited social networking or blogging sites, and that these sites accounted for 10% of total internet time.  In fact, social media has become more popular than email! More importantly, according to the data that Nielsen analyzed, the popularity of social media is only going to increase during the coming years.