In the SEO world, knowing how to build links is one of the major aspects of a successful SEO company. Even with all the talk about quality over quantity, I still see our clients’ competition pursuing spammy links and directories nobody would ever think of using. Is it helpful for the searcher? Absolutely not, and I have a hunch that eventually — although nobody knows when — Google is really going to crack down on it, or change their algorithms so low-quality link directories no longer factor into the mix. The solution? Focus on the what’s best for all parties — use editorial content as linkbait.

Every day our SEO company spots missed opportunities online - in fact, one of the first things we do with a new client who has an existing website is to take advantage of any missed opportunities we come across.  Often, many of these problems are simple to remedy.  Here the top five missed opportunities we come across on a regular basis:

Happy Friday everyone. As the week comes to a close, we have some wonderful SEO  links for you all to contemplate over the weekend (and if you’re in Chicago like us, check out the fabulous entertainment guides from a nearby community of Chicago apartments - yes, one of our writers compiles those).

From Read  Write Web, the HowCast Iphone application has surpassed 500,000 downloads.

When most people learn to write, they learn never (or hardly ever) to repeat themselves - redundancy is always considered a negative and repeating words is discouraged.  However, for search engine optimization purposes repetition of keywords is a necessary evil - but fortunately, our SEO company understands how to use repetition to our creative copywriting advantage.

One of the most important talents that all types of marketers must possess is creativity, and online marketing is no different.  Creative copywriting is a particularly important skill, especially for link-building.  After all, in order to get links your site or blog has to be worthy of them.  Here are five tips that will make your copy more creative and compelling:

Most SEO company blogs are filled with industry jargon; in fact, some are downright impenetrable for newcomers to the field. 

In news that is hardly surprising to our SEO company, a recent study found that advertising messages surrounded by quality content were more likely to result in conversions.

Anyone who works or has ever worked for a busy SEO company knows that creating content is a major part of the process - and that sometimes, coming up with new blog post and article ideas is like pulling teeth.

Ninety-nine percent of the time, it is best to follow grammar and spelling conventions; after all, writing lik this maks u look stewpid. However, our SEO company knows that sometimes breaking the rules - using an alternative spelling, incorrect grammar, or other intentional errors can make your writing distinctive and memorable.

Many online marketers, bloggers, and other SEO specialists have the challenge of regularly coming up with lots of high quality content - it is definitely not easy task, even for the best of us.  Sometimes the ideas flow freely and you can’t write them down fast enough, but sometimes writing yet another blog post is like squeezing blood from a stone.  That is when it is time to turn off the computer for a while and take advantage of all the sources of offline inspiration.