Many people start blogging every day, and there are millions of blogs on the internet. However, most of these blogs languish in obscurity, waiting to be discovered. Granted, some of these blogs do not deserve traffic, and many of them are dead sites, but in the end, our SEO company knows that the secret to blogging success lies in smart online marketing and promotion techniques.

Most of the time, people like rules.  Rules make things more defined and easier to figure out - there are simply fewer variables to worry about.  However, our SEO company knows that in the online marketing field, there really are very few rules.

There are millions of blogs on the internet, and while many of them are probably not worth a click, there are plenty that are entertaining, interesting, and/or informative reads (like our SEO company blog) if only you knew about them.  And of course, most of us don’t have the time or the inclination to sift through tons of blogs hoping to find that one diamond in the rough. 

Hat tip to Top Rank Blog for their article on corporate blogging, especially their tips on what makes a successful corporate blogger.  Our SEO company definitely agrees with their points.  Here’s a choice quote:

Blogging and participating in social media are two of the biggest marketing trends at the moment; in fact, most online marketing and search engine optimization gurus are essentially saying “come on in to the blogosphere!  The water’s fine!”  However, creating a successful blog or social media presence is certainly something that is easier said than done.

As the majority of our readers are likely already aware, getting high quality links to your site is a critical aspect of search engine optimization.  While there are almost as many ways to go about getting links as there are SEO companies, one way to ensure that the linkerati in your niche (the other bloggers who tend to link out to content they like) notices your blog or website to mention them by name and link to their site.  Rohit Bhargava, author of the Influential Marketing Blog, coined a term for this sort of attention-getting strategy - he called it “egomunnication“. 

Many bloggers and internet marketing types profess the importance of commenting on other blogs in order to get your website on their radar, share your relevant information, and simply to join the ongoing conversation that is the web (especially the social media and blogosphere elements). After all, “markets are conversations” and no where is there a bigger or more worldwide conversation than the internet.

A Long-Term Strategy and Dedication Yield Search Engine Success

Our Chicago SEO company knows that the number one attribute of a solid search engine optimization strategy is consistency. The consistent use of keywords, the consistent updates to your site’s content (such as regular blogging), and consistent link building are imperative to your website’s long term success. Furthermore, stellar search engine rankings don’t happen overnight; rather, page one rankings are the product of a long-term plan and dedication (as always, you should use our free seo tool to see how your current SEO strategy is working).

The vast majority of publishers have some kind of editorial calendar to help them organize the new articles and content they produce on a regular schedule. Your website should be no different – since search engines favor fresh content, you’ll want to update it often. In fact, consistent updates are key part of the search engine optimization process.

However, coming up with topics to write about can be tough and writer’s block can strike at the most inopportune times, so coming up with a basic editorial calendar - a rough schedule that defines what you are going to cover at what time – is a great way to keep the content flowing and your SEO strategy on track. You should also try our free seo tool and SERP tracking tool to determine how well your current strategy is working.