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How Google Buzz Will Affect SEO

Posted in SEO News

It’s pretty inevitable that any SEO company — ours included — is thinking about Google Buzz and wondering how in the world it’s going to affect SEO. Anything that Google releases is bound to send tremors of its presence through the Web. It’s no stretch to think that Buzz will affect the social media space — but what about SEO?

If you’re still not familiar with Google Buzz, check out their video to get the basics.

Just the Good Stuff
Buzz’s recommendation feature is likely going to have the biggest impact on SEO. According to Google, “Buzz recommends interesting posts and weeds out ones you’re likely to skip.” It is essentially Page Rank within Buzz, and it will be interesting to see if Google funnels everything through social search. My bet is that they are likely to do this. Google’s overarching mission is to organize the Web’s content based on relevancy. There’s no reason why they wouldn’t push highly rated content within Buzz into social search.

What Does This Mean?
This means that Google Buzz is another gateway for something to go viral — with bigger implications. Buzz is already hooked into Gmail and its millions of users, plus Twitter, Picasa, Flickr, etc., and because it’s all centralized, a great relevant post is going to get a lot more airtime. If social search enters the mix, it basically means there’s another form of SEO, except it’s not based on backlinks or optimization techniques. Rather, it’s strictly focused on how many people like and share the content (a.k.a. Digg).

This means that strong, quality content is going to be the best way to drive rankings. Really, this is the way it should be. The better and more relevant the content is, the more it gets shared, the higher it rises in Buzz’s “Page Rank.” Buzz gets implemented into social search, and your piece of content gets ranked right up there on Page 1.

What do you think? Any other predictions out there?

February 11th, 2010


Best Video Review on Windows 7


The video review below is the best I’ve seen and from the comments I read, most people agree. I have to admit Windows 7 looks good but I haven’t actually used it yet. In fact I may never use it.

October 22nd, 2009


Why Your Employees Need Social Media Guidelines


Yesterday, Search Engine Journal posted an excellent article by Matt Leonard about why (larger) companies need social media guidelines for their employees.  Now at SEO Group and The Ocean Agency, we have some basic guidelines, but ours are more along the lines of Zappos - “be smart about what you put on the web”. 

August 20th, 2009


What the Yahoo-Microsoft Deal Means For You/Welcome to YaBing!


Everyone in the SEO and web development world has likely read multiple articles on the Yahoo/Microsoft deal today, and if you’re reading this you’ve likely developed your own opinions on whether or not it was a wise decision for either company.  However, we (meaning the SEO team at SEO Group, not the royal we) are more concerned with how this will effect our search engine optimization process.

July 29th, 2009


SEO Group Link Round Up


Hello all, and happy friday!

Around the office we use delicious to internally share and comment on interesting news and opinions in the internet marketing world. Here are some stories that got our office buzzing this week.

July 24th, 2009


Google Real Estate Search: Role For Real Estate Interactive Marketing


Everyone is talking about Google’s new operating system, but our search overlords have also recently rolled out a real estate search function that our SEO company finds pretty interesting. 

July 9th, 2009


Our SEO Company’s Links of the Week


Happy Friday everyone. As the week comes to a close, we have some wonderful SEO  links for you all to contemplate over the weekend (and if you’re in Chicago like us, check out the fabulous entertainment guides from a nearby community of Chicago apartments - yes, one of our writers compiles those).

From Read  Write Web, the HowCast Iphone application has surpassed 500,000 downloads.

May 29th, 2009


SEOGroup Links of the Week: Memorial Day Edition


It’s Friday, so as always, here are our favorite blog posts and articles from around the web:

Men with Pens covers optimal blogging frequency and how not to burn yourself out by posting too often - blogging is a marathon, not a sprint!

May 22nd, 2009


SEO Group’s Links of the Week


It’s Friday! You know what that means - our SEO company’s favorite articles and blog posts of the week.

May 15th, 2009


SEO Group’s Links of the Week


Here are our SEO agency’s favorite articles and blog posts this week:

Your website and brand are on the web, but you have an audience offline too.  SEOMoz shares tips and advice as to how you can bring them online.

May 1st, 2009