How Google Buzz Will Affect SEO
It’s pretty inevitable that any SEO company — ours included — is thinking about Google Buzz and wondering how in the world it’s going to affect SEO. Anything that Google releases is bound to send tremors of its presence through the Web. It’s no stretch to think that Buzz will affect the social media space — but what about SEO?
If you’re still not familiar with Google Buzz, check out their video to get the basics.
Just the Good Stuff
Buzz’s recommendation feature is likely going to have the biggest impact on SEO. According to Google, “Buzz recommends interesting posts and weeds out ones you’re likely to skip.” It is essentially Page Rank within Buzz, and it will be interesting to see if Google funnels everything through social search. My bet is that they are likely to do this. Google’s overarching mission is to organize the Web’s content based on relevancy. There’s no reason why they wouldn’t push highly rated content within Buzz into social search.
What Does This Mean?
This means that Google Buzz is another gateway for something to go viral — with bigger implications. Buzz is already hooked into Gmail and its millions of users, plus Twitter, Picasa, Flickr, etc., and because it’s all centralized, a great relevant post is going to get a lot more airtime. If social search enters the mix, it basically means there’s another form of SEO, except it’s not based on backlinks or optimization techniques. Rather, it’s strictly focused on how many people like and share the content (a.k.a. Digg).
This means that strong, quality content is going to be the best way to drive rankings. Really, this is the way it should be. The better and more relevant the content is, the more it gets shared, the higher it rises in Buzz’s “Page Rank.” Buzz gets implemented into social search, and your piece of content gets ranked right up there on Page 1.
What do you think? Any other predictions out there?
February 11th, 2010
It’s pretty inevitable that any SEO company — ours included — is thinking about Google Buzz and wondering how in the world it’s going to affect SEO. Anything that Google releases is bound to send tremors of its presence through the Web. It’s no stretch to think that Buzz will affect the social media space — but what about SEO?
If you’re still not familiar with Google Buzz, check out their video to get the basics.
Just the Good Stuff
Buzz’s recommendation feature is likely going to have the biggest impact on SEO. According to Google, “Buzz recommends interesting posts and weeds out ones you’re likely to skip.” It is essentially Page Rank within Buzz, and it will be interesting to see if Google funnels everything through social search. My bet is that they are likely to do this. Google’s overarching mission is to organize the Web’s content based on relevancy. There’s no reason why they wouldn’t push highly rated content within Buzz into social search.
What Does This Mean?
This means that Google Buzz is another gateway for something to go viral — with bigger implications. Buzz is already hooked into Gmail and its millions of users, plus Twitter, Picasa, Flickr, etc., and because it’s all centralized, a great relevant post is going to get a lot more airtime. If social search enters the mix, it basically means there’s another form of SEO, except it’s not based on backlinks or optimization techniques. Rather, it’s strictly focused on how many people like and share the content (a.k.a. Digg).
This means that strong, quality content is going to be the best way to drive rankings. Really, this is the way it should be. The better and more relevant the content is, the more it gets shared, the higher it rises in Buzz’s “Page Rank.” Buzz gets implemented into social search, and your piece of content gets ranked right up there on Page 1.
What do you think? Any other predictions out there?
