Everyone involved in marketing anything (which basically means virtually everyone involved in any kind of business endeavor) should check out Seth Godin’s latest book, Tribes: We Need You To Lead Us.

In response to this clever post by David Snyder over at Snydey Sense, our SEO company has decided to look at online marketing and search engine optimization from Jay-Z’s perspective this week.

Our SEO company knows that one of the very first steps of launching a new website is choosing a domain name; much of the time, your choice of domains is one of the most important decisions of your online marketing campaign.

Most of the time, people like rules.  Rules make things more defined and easier to figure out - there are simply fewer variables to worry about.  However, our SEO company knows that in the online marketing field, there really are very few rules.

One week ago, the United States elected Barack Obama in a landslide - thanks in part to his stellar online marketing campaign. His web team ensured that he had a presence in every corner of the internet, especially the sites where his likely supporters lived, including Facebook, Twitter, Flickr, and more. They revamped the rules of political campaigning and essentially changed the game of how politicians market themselves online.

Our SEO company knows that search engine optimization and customer service have a lot in common.  Both involve making sure that visitors have a good experience - that they can find exactly what they are looking for with a minimum of hassle, and that they view your company in a positive light.

In honor of election day (fellow Americans, we hope you all voted!), here is a comparison of the two campaigns in terms of online marketing and search engine optimization.

In honor of Halloween and all that is ghoulish or ghastly, we’ve compiled a list of frightening SEO tactics that will certainly scare the search engine spiders - and more importantly, your users - away from your website.

There are millions of blogs on the internet, and while many of them are probably not worth a click, there are plenty that are entertaining, interesting, and/or informative reads (like our SEO company blog) if only you knew about them.  And of course, most of us don’t have the time or the inclination to sift through tons of blogs hoping to find that one diamond in the rough. 

We’ve all spoken to online marketing and SEO consultants who have one favorite technique that they think is a no-fail way to dominate the search engine results pages; some of us have even worked with them. However, our SEO company understands that every marketing campaign is different, and that there is no one silver bullet of a technique that will guarantee top results.